As we approach the end of 2023, it's a crucial time for businesses to reflect on their progress and plan strategically to finish the year on a high note. With evolving trends in brand management, SEO, seasonal sales, and paid advertising, it's vital to leverage the latest tools and strategies to maximize your business's potential. So, are you wondering how to end your year with a BANG? Let’s get into it.
Brand Management is the key to success. Before getting into the nitty-gritty of marketing, it's important to emphasize the significance of a powerful brand management strategy. Your brand is the soul of your business, capturing its values, mission, and unique selling point is crucial! Without a clear and defined brand strategy, any marketing efforts might be for nothing. Take the time to take a look at your brand identity, ensuring that it resonates with your target audience. With generative search and AI being widely available, a strong SEO strategy is essential. As search engines become more intuitive, it's important to optimize your online presence to ensure your business ranks well in search results. Use relevant keywords, create high-quality content, and focus on user experience to enhance your website's visibility. Don’t forget to keep a close eye on emerging SEO trends to stay ahead of the curve. The holiday shopping season is here, presenting a perfect opportunity for businesses to capitalize on increased consumer spending. No matter who you’re marketing to, customizing your marketing strategy for the holidays will boost sales! Creating seasonal campaigns, offering exclusive deals, and leveraging the power of social media to engage with your target audience will drive traffic to your business. A well-crafted paid advertising strategy can create immediate results and boost your end-of-year success. Take advantage of targeted advertising across various platforms, such as social media and search engines, to reach a wider audience and increase ROI. Invest in eye-catching graphics and persuasive ads to capture the attention of potential customers. Monitor your ad performance regularly and make necessary adjustments to optimize your campaigns for maximum impact. Get expert help and unleash your full potential. While it's crucial to have a strong grasp of marketing fundamentals, getting help from the experts can increase efforts and ROI! Consider partnering with us because we can provide valuable insights and tailor a customized marketing plan for your specific business needs. Our expert guidance can save you valuable time and resources, allowing you to focus on other critical aspects of your business operations. As 2023 draws to a close, ending your business on a strong note can be done by combining effective brand management, SEO optimization, seasonal sales tactics, and paid advertising prowess. By embracing these tools and strategies, you can set your business up for success and set the stage for a promising start to the upcoming year. Stay proactive, flexible, and committed–it can only lead to success!
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During a discovery meeting with us, we work to find out what types of marketing will be the best fit for your business. We will discuss creating a marketing plan and what services and approaches best suit your business and position it for growth. Google Ads, social media, and websites are just a few of the services that you might already have in mind. However, we often recommend adding a blog to your plan. You might question the relevance of a blog in 2023 but we assure you that they have their place. Google loves blogs. Among the various tools and techniques, blogs have become an integral component for effective marketing strategies. Their significance cannot be understated, especially when considering the following statistics: "Blogs appear 23% of the time in the top 5 positions of Google Search," "69% - 74% of organic clicks go to the first 5 Google positions," and "54% of people read a blog once a week." If these statistics haven’t convinced you yet, let’s dive deeper into the importance of blogs together.
One of the most compelling reasons to incorporate blogs into marketing strategies is their ability to improve search engine rankings. With the staggering revelation that blogs appear 23% of the time in the top 5 positions of Google Search, it becomes clear that regular, high-quality blog content can significantly enhance a website's visibility. By producing relevant and engaging content, businesses can strategically incorporate targeted keywords, thus increasing the likelihood of appearing in top search results. This visibility increases brand exposure and fosters a greater online presence, which is crucial for establishing authority and credibility. The data indicating that 69% - 74% of organic clicks go to the first five positions in Google highlights the importance of securing a spot in these prime positions. Blogs serve as a vehicle to achieve this goal, enabling businesses to attract organic traffic and ultimately secure higher click-through rates. By consistently publishing informative and valuable content, companies can attract potential customers to explore their website. As a result, effective blog marketing can drive substantial traffic to a website, providing ample opportunities to convert visitors into loyal customers. With 54% of people regularly reading blogs, it is evident that blogs play a significant role in developing audience engagement and building trust. By delivering valuable insights, addressing consumer pain points, and offering solutions to important issues, businesses can establish themselves as industry leaders and trusted sources of information. This continuous engagement through insightful and educational content not only nurtures a loyal customer base but also positions the brand as a reliable authority within the respective industry, further solidifying consumer trust and loyalty. Blogs provide a platform for businesses to showcase their industry expertise. Through well-researched and thought-provoking content, companies can demonstrate their in-depth knowledge, insights, and innovative ideas within their field. This not only helps to differentiate the brand from competitors but also creates a lasting impression on the target audience. By consistently sharing valuable and authoritative content, businesses can establish themselves as go-to resources, ultimately fostering brand loyalty and affinity among consumers. This blog probably hopefully has you thinking more about blogs–which proves the case! The statistics illustrating the relevance of blogs in top search results, the high percentage of organic clicks, and the substantial reader engagement underline the critical role of blogs in marketing strategies. Embracing blogs as a powerful marketing tool can drive increased visibility, enhance brand credibility, and foster long-term customer relationships. With their potential to boost SEO rankings, generate traffic, and build trust, blogs remain an indispensable asset for businesses striving to thrive. By leveraging the power of high quality and well thought out blogs, your company can effectively position itself for sustained growth and success! We also understand that not everyone loves to write and writing a consistent blog might be a bit overwhelming, especially when you are trying to run your own business. That’s why we’re here! We can help you create a blog or content strategy that you can follow and write yourself, or we can assist with writing your blog and remove that from your to-do list. When we write for your company, we utilize keywords, highlight your industry trends, create converting calls-to-action, and do this all in your ‘voice.’ For example, we write and post a blog for Northland Lodge once a month. The blogs usually have an inviting tone, loaded with keywords to improve SEO. Every blog we post generates ample booking requests. It’s impossible to deny the success. So let yourself off the hook, and let us help! How many scams do you think you dodge a day? Wake up, scam call. Open your email, junk mail. Turn the tv on, fake news. Where does it end? Well we’ll be the first to say it doesn’t get any easier in the business world. Luckily, we’ve been in the game long enough to spot a scam from a mile away. We’re here to protect our partners from marketing scams. Are you just now thinking, “wait, there are marketing scams?” If so, that’s okay! You’re exactly the place you need to be. Domains are crucial in the modern marketing world. A well-chosen domain name enhances brand recognition, credibility, and online visibility. It not only represents a company's identity but also influences its online presence, search engine rankings, and overall brand perception. Now imagine you receive a letter in the mail telling you need to make a payment on your domain. In fear of losing the money and work you’ve put into using your domain you might just pay it without thinking twice. At SEM, this is a common scam we see. We even receive these “bills” ourselves. When you partner with us, we’ll use our decades of experience to steer you away from fraudulent mail. Scrolling through your email and finding out you’ve won a million dollars or finding out a Nigerian prince needs to borrow $500 while promising millions has become a daily eyeroll. These types of phishing emails are easy to spot and delete. Now, what if you get an email from someone you partner with claiming that you need to update payments or personal information. It can be hard to spot these cloned emails, especially when they appear to be from someone you know. That’s why we’re here. We’ll look into suspicious emails and let you know what’s real and what’s not. Maybe these types of scams are easy for you to avoid, now what about real people over charging you? Or not completing a promised service? This can leave you feeling frustrated and sometimes broke. We’ve met many partners that have explained how easily money has been taken from them from other agencies without anything to show for it. We’ve said it once, and we’ll say it again. Your success is our success. We’ll make sure you're putting your resources in the right places. We’re familiar enough with the marketing world that we’ll connect you with the right people and services. This ensures you’ll never flush time, money, and/or energy down the toilet again. Your grandma isn’t the only one susceptible to falling victim to a scam. Protect yourself and your business–partner with us today. We’ll always have your best interest at heart, so you can do what you do best–run your business. As the temperature has been dropping, we can’t help but notice it’s been getting chillier in our houses when we get home from work. Even the most stubborn have finally (and begrudgingly) turned on our furnaces for the winter. While things are warming up at home, things have also been heating up in the office! Over the last month, we’ve launched two new websites for two very different types of clients and we’re proud to have played a part in growing their businesses. We love having such a diverse range of people that chose to partner with us! Supporting Small Business Our first launch over the last month was a gift shop in Ashland, WI, Home Expressions. The owners of Home Expressions, Tricia Bowers and Lindsey Zifco, have been an absolute delight to work with, and we love the enthusiasm the have for their shop! These ladies work tirelessly to make their shop just as relevant as the big box stores. They are proving that a small, privately owned shop can offer just as many goodies as their large competitors, AND keep prices very competitive. But wait, they’re not done expanding their business reach! We are working on finishing their online store (watch out Amazon) and the new site launch is just around the corner! As we get closer to the holiday season, working with them has been a great reminder of the importance of supporting small businesses in your community. We hope each of you takes the time to get out and check out what sorts of businesses and services your friends and neighbors have to offer, and support those businesses with your hard earned dollars this year! Everyone Needs a Little Mercy Another website we’ve developed and launched is for The House of Mercy, a new sober house in Duluth, MN. We were approached by their Director, Clinton Strother, to build a website to help people who are on their road to sobriety find resources so they can start making plans to re-enter into a sober lifestyle. Many of us have people in our lives that have struggled with addiction, and when people do make the decision to get better, it’s so important they have a place to readjust after their time in treatment. We knew that this was an important project to take on, and we are so proud to have been able to develop this website for the House of Mercy. We know that many lives will be changed for the better living within those walls! It’s ALL fun and games As some of you may know, Superior Effect Marketing does a lot of work with clients in the tourism and gaming industries. This week, Summer was out in Vegas for the yearly G2E (Global Gaming Expo). The G2E is a gambling industry trade show presented by the American Gaming Association. While there, she was able to get a sneak peak regarding the newest trends in marketing your business and resort that will be coming in 2024. We are so excited to put this knowledge into action for our clients in that industry, and look forward to gaining new clients and applying what we learn each and every day! Stay warm out there
We hope you’ve enjoyed our October update, and please check out the new work we’ve published. If something you see inspires you, reach out and let us put our knowledge to work for you! Stay warm out there, have a safe and Happy Halloween, and look out for our November Newsletter coming up! Knowing someone without social media is rare but somehow knowing someone who can manage social media effectively might be more rare. Every platform is constantly evolving to fit the users’ needs, which makes it more difficult to remain up-to-date on algorithms when marketing on different social platforms. With the average user using 6.6 platforms, how is your average individual supposed to keep up? At Superior Effect Marketing it’s not only our job, but it’s our priority to stay on top of the social media universe. So, if you were looking for some tips on social media, you’ve come to the right place.
Authentic Engagement: Before diving into community building, it's crucial to ensure your team reflects the community you want to attract. Authenticity is critical for the success of your social media presence. People can easily detect insincerity and canned posts, so it's essential to engage with your audience in a genuine way. If you find yourself needing outside experts to connect with your own audience, it's a sign that something needs to change. Niche Over Mass: Social media trends are evolving, and we're witnessing a shift away from mass followings to a focus on niche topics. It's interesting to note that humans naturally gravitate towards connecting with smaller groups of like-minded individuals, similar to tribes. Platforms like Discord and BeReal are thriving because they enable personal connections within specific niches. Instead of trying to target the masses, concentrate on your chosen niche and position yourself as a thought leader within that community. Building and Maintaining: Building a social media community is similar to nurturing a long-term relationship. Just as in a marriage, it requires continuous effort, learning, and the addition of value on a daily basis. To establish yourself as the go-to authority within your community, you must be committed and unwavering in your dedication. The Power of Humor: Humor is a potent tool for establishing an emotional connection between your brand and your audience. Brands that truly understand their audience have successfully used humor to resonate with their followers. However, it's important to note that imitating may not be the best method to inject humor in your social stream. Be original, and you’d be surprised at the engagement you’ll receive. Recent studies suggest that brands should consider breaking away from the mold and going against the tide to stand out. Building Your Social Team: Recognize that no single individual can provide a complete solution. Self-awareness is crucial in marketing, and it's essential to understand your strengths and weaknesses. To offer a comprehensive service, consider bringing in specialists who can complement your skills and handle areas where you may lack expertise. This is a perfect opportunity to partner with a marketing firm that you trust, and who can provide a more complete solution. Adding a Human Touch: Modern marketing acknowledges that imperfections can be beautiful. There's a deep understanding of human emotions and the right moments to connect with them. Making calculated mistakes can build trust, as it shows your brand is run by real people who aren't afraid to be imperfect. It can be very refreshing when you see a major brand with a big budget share a post with a typo - we are all human after all! Building a thriving social media community is an art that goes well beyond numbers. It requires authenticity, commitment, and a deep understanding of your audience's emotions. These valuable insights provide a roadmap for marketers seeking to create meaningful connections in the ever-evolving world of social media. Building a community on social media is both an art and a science, demanding dedication, creativity, and the willingness to stand out in a crowded digital landscape. We are always excited to help businesses create and manage their social media presence and have an outstanding record doing so. We would love to partner with you! There has been A LOT of controversy–mostly scrutiny towards Google Ads. When you’re investing a lot of money into your marketing, you want to know it’s worth it. Now the question is…Is it? Google recently admitted openly to quietly adjusting ad prices to meet targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads by as much as 5% for the average advertiser. For some businesses, it went up by as much as 10%! At SEM we recognize that transparency is everything in a business relationship. It is one of our cornerstone values and why our customers and partners trust us. So in the spirit of remaining transparent, we’re going to break down what’s going on with Google for you and dive into the details of this admission and its implications for advertisers–like us.
In a surprising turn of events, Google has openly admitted to making quiet adjustments to ad prices in order to meet their targets. This revelation comes eight years after Google Ad executive Jerry Dischler denied any manipulation of ad auctions. The admission has sent shockwaves through the pay-per-click (PPC) community and raised concerns about the trustworthiness of Google's advertising platform. The acknowledgment by Google has left many disheartened. This admission raises concerns about the trustworthiness and credibility of Google's advertising platform. Trust is everything in the world of advertising, and Google's admission undermines this trust. The search giant's pursuit of quarterly targets, aimed at boosting employee morale, comes at the expense of businesses, both small and large, that rely on Google's advertising platform. This revelation prompts advertisers to reconsider their reliance on Google. While the PPC community had suspicions about these practices, the admission has brought them into the spotlight. Advertisers are now questioning whether Google truly has their best interests at heart or if it's primarily focused on meeting financial goals. One key issue raised by the industry is Google's lack of transparency. Advertisers expect honesty and openness from the platform they invest in. The recent admission calls into question the validity of Google's claims that it acts in the best interests of advertisers. The perception of Google's actions being driven by profit motives rather than advertiser benefits has left many disillusioned. Another concern is the use of misleading terminology. Google's practices, presented as auctions with bids and bid strategies, may not accurately represent the reality of how ad prices are adjusted. The use of such terminology can lead to confusion and skepticism among advertisers. During a federal antitrust trial, Google's Ad executive, Jerry Dischler, revealed the existence of something called RGSP (Ranking by Gross Search Platform). This practice involved switching the auction results to boost Google's revenue, positioning the second-place bidder in the top advertiser slot and the initial winner would be moved to the second position. Advertisers find this approach questionable and question the fairness of such actions. Now, advertisers may rethink utilizing Google and look into alternatives to Google Ads. The loss of trust and credibility could prompt a migration away from Google's advertising platforms and explore other options, such as auto-applied recommendations, AI-driven solutions, or different advertising platforms altogether. The admission by Google of quietly adjusting ad prices has ignited a heated debate within the advertising community. It has raised concerns about transparency, trustworthiness, and the accuracy of terminology used by the tech giant. Advertisers are left to ponder whether their reliance on Google Ads remains justified. The repercussions of this admission may well reshape the landscape of digital advertising, as advertisers seek more transparent and trustworthy platforms for their campaigns. Transparency is at the top of our values as a business. We think it’s important to note the changes in the advertising world so everyone is kept in loop. We continue to monitor Google’s ever-evolving practices to ensure our customers’ and partners’ marketing budgets are spent with the best return on investment and as wisely as possible. As we’ve said before, when you partner with us we become a part of your team. We do everything we can to stay in-the-know to increase your overall revenue and grow your business. When you open up your favorite social media app, what are you most likely to click on? A funny graphic? A lengthy post from your friend? Well, studies show that videos are on the rise! Who hasn’t stayed up too late ‘doom scrolling’? Or went down the YouTube rabbit hole? Lucky for the marketing world, this opens up a new and exciting opportunity. This ‘new’ innovative way to capture an audience’s attention has the ability to convey a message effectively and drive conversations. We’ll give you a peek into how we can give the world a glimpse of your business. One of the many perks of using videography in marketing is the art of visual storytelling. Videos can convey a brand's message, values, and products or services in a way that resonates with viewers on an emotional level. The combination of visuals, audio, and motion creates a more immersive and engaging experience than text or images alone. This allows businesses to connect with their audience on a deeper level and leave a lasting impression. Over 80% of internet traffic is generated from video content, which emphasizes the importance of incorporating videos into your marketing strategy. Videos have the ability to capture and retain viewers' attention for longer periods of time, making them more likely to absorb your message and take action, such as visiting your website or making a purchase. Do you remember any of our acronyms from a previous blog? Well, that’s okay because we’re always here to help. SEO (search engine optimization) plays a vital role in making it easier to find your business online. Websites with video content are more likely to rank higher in SERPs (search engine results pages). By optimizing your videos with relevant keywords, you can enhance your SEO and drive organic traffic to your website. For marketing purposes, videography is considered very versatile. The options are endless when it comes to the type of video you might want to create. Whether it’s a short attention-grabbing message (e.g., Reel) or a lengthy explanation of a subject (e.g., YouTube) your options are endless. The ability to modify videos for different platforms to create a larger reach creates yet another perk. Social media platforms offer an endless amount of opportunities for businesses to build brand awareness to a massive audience. The average person uses 6.6 social media apps a month, creating a solid space for marketing efforts. Video content is highly shareable and generates more interactions than other types of posts. It’s simple to see that creating video content is the most effective way to create brand awareness. Social media offers an abundance of tools and analytics to track the performance of your marketing efforts. Videography is no exception. Through metrics like view counts, engagement rates, and audience demographics, businesses can gain valuable insights into the effectiveness of their video content. This data can help make informed decisions for future marketing strategies. It’s important to note there is a method to maximize your video's effectiveness. Understanding the platforms you’re using is crucial to its success. For example, capturing attention in the first 3 seconds is important for a successful reel. We’re constantly paying attention to social media updates and statistics for the success of the content we create. For example, YouTube is currently updating their ad breaks. They are no longer having frequent short ads and replacing them with less frequent longer videos. This is important to pay attention to because it affects your advertising efforts. Extending ad duration provides brands with a greater chance to connect with their intended audience while minimizing disruptions and enhances the viewer experience, potentially making them more receptive to ads. However, displaying fewer ads may reduce reach and potentially affect overall conversions. Videography is here and it’s not going anywhere. So, enjoy the ride and let us help your business take advantage of it! Its ability to tell compelling stories, improve SEO, and adapt to various platforms makes it an asset in any marketing strategy. As the demand for video content continues to rise, businesses have the opportunity to capitalize and push their content out. Partnering with us makes the process easier and more effective. We’ll focus on what we do best: creating and editing video content for your business so you can focus on what you do best–running your business.
We’re humbled and proud First off, we would like to express our gratitude to everyone who supported Superior Effect Marketing for Community Votes-2023! Not only did we rank in the four categories we told you about in our previous newsletter, we also ranked in a 5th that we hadn’t realized we were nominated in! We are so grateful for the support, and we are excited to keep building and improving for next year! Community is Important To segway from community votes to community events… we have been working with Lester River Rendezvous the last couple of years with marketing their yearly event, which is just around the corner! Lester River Rendezvous is a festival that takes place right in the heart of Lester Park. The autumn background enhances the natural beauty of the area and creates a lovely setting for this fall festival. Vendor booths, food, fun and a rewarding school program offers a vivid account of the life in the fur trades during the 18th and 19th centuries here in the northland. This is the Rendezvous’ 24th year, and has become a fall tradition for many families in the area. We HIGHLY encourage everyone to check it out! While the event does have sponsors, many of the activities are available due to donations from visitors and community members. If you would like to donate to a great organization whose primary focus is to build a stronger community, please follow the link! https://www.lesterriverrendezvous.com/ Something New
In keeping with our community theme, we want to welcome Superior Public Museums to our roster of the local clients! We truly appreciate being able to work with many local businesses and organizations, and enjoy the opportunity to help our community not only flourish, but to also thrive! We are so looking forward to building our relationship with Superior Public Museums, and making our mark in the non-profit sector! Are you ready to take your business, organization or event to the next level? Hey WYD? How’s your LLC? What’s your ICP, again? What’s your PPC looking like? How much is your CPC? You know it’s great for SEO, which in turn increases ROI! You’ve been landing at the top of the SERP? No way! I just saw your LP and I have to give you a H/T–I like that WYSIWYG. Well I’ve G2G, TTYL!
Let us translate… Hey, what are you doing? How’s your limited liability company? What’s your ideal customer profile, again? What’s your pay-per-click looking like? How much is your cost per click? You know it’s great for search engine optimization, which in turn increases return on investment! You’ve been landing at the top of the search engine results page? No way! I just saw your landing page and I have to give you a hat tip–I like that what you see is what you get. Well, I’ve got to go, talk to you later! When it comes to marketing your business, acronyms can feel overwhelming and sound like complete nonsense. Even after our translation more questions may have arised! Partnering with us helps eliminate the frustration of wordy marketing jargon. With a team that has 30 years of combined experience, we’re always keeping up-to-date on terms and concepts–along with their acronyms. This way, you don’t have to think about it! Or if you’re the type of business owner that want’s a more hands-on approach of partnership, we’re here to simplify! The less time you spend researching terminology the more time you can spend on improving your business and hitting those revenue goals. So, let’s go over a few marketing acronyms to make you feel more confident of your footing in the marketing world. SEO (search engine optimization) is the practice of optimizing your website to improve its visibility and ranking in search engine results, making it easier for people to find your site when searching for relevant topics or keywords. This is a crucial way to bring people to your website organically (unpaid). The more traffic your website receives the more likely it is to be successful. ROI (return on investment) is a measure that evaluates the profitability or effectiveness of an investment by comparing the gains or benefits against the cost or expense. ROI is important to pay attention to because it helps you assess the profitability of investments, allowing you to make informed decisions about where to portion out resources and whether your efforts are generating a positive return. PPC (pay-per-click) An online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way to buy visits to a website while waiting to earn those visits organically through methods like SEO. PPC is important because it provides a targeted way to advertise online, allowing you to reach potential customers actively searching for your products or services. You pay only when someone clicks your ad, making it a cost-effective and measurable way to drive traffic and conversions to your website. Transparency is something we pride ourselves on. We continue to simplify the complicated aspects of marketing and keep our clients performing at the top! Have you ever thought about getting a marketing translator? BOP (become our partner)! Google’s new core update is nothing to fear because we are here! Core updates are described as “significant, broad changes to Google’s search algorithms and systems.” These core updates can cause stress to website and business owners for a multitude of reasons: uncertainty from past experiences, prolonged recovery time, fluctuating ranking, etc. This August, Google released its second core update of the year. So, we’ve been promptly doing the research to find out how to continue to maximize our partners' SEO. We’ve found that this update can be more beneficial than you might think. Make sure your shoes are tied as we walk you through the new Google core update.
Google core updates can cause pages to rank better or worse for what seems like no reason. This can be confusing and frustrating when you can’t put your finger on why. Google has said that website owners should not be looking for what to change because there might not be anything that needs to be addressed. They use this example: the top 100 movies in 2021 vs. 2024 will obviously change based on new movies and evolving trends, among other factors. This suggests that new content and evolving trends, among other things, are factors in how rank is determined. Even though this makes sense, the question is still, “well how do I keep up with the new ranking systems?” This long-awaited question has finally been answered. Google has now released a list of questions to consider while evaluating content. This is breaking news in the world of SEO. This takes the dreadful mystery out of improving website rankings. These questions are used to make you think about your site on a deeper level. Like, “Does the main heading or page title avoid exaggerating or being shocking in nature?” They probably want you to ask this question because titles like this would not fall into EEAT(experience, expertise, authoritativeness, and trustworthiness). EEAT is a system Google uses to rank sites and makes a huge impact on SEO. So, if a website is exaggerating, are they trustworthy? Probably not. Google takes this into account when ranking. Another question Google asks you to ask yourself is, “Does the content provide original information, reporting, research, or analysis?” Google values trustworthy experts to deliver information (especially in the age of AI and fake news), so they rank higher. As we patiently wait to see what else happens with this new core update rollout, we’re eager to help our partners rank better with this new list of questions. We find it essential to pay close attention to every change in the marketing world so you don’t have to. |
Summer NitschSummer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next. |