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It’s Friday, so you know what that means: we’re back with the latest digital marketing updates! We have a few things to implement and watch for with our current clients, and if you have any concerns for your marketing strategy, contact us!
INFLUENCER MARKETING: Regulator Warns of Fines The American trade regulator has sent a rather threatening letter to more than 700 businesses — including Facebook and Amazon — to warn them they'll get hefty fines if they don't crack down on fake reviews and deceptive endorsements.
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As we wind down from the big Facebook outage last week, we’re back with more digital marketing news. We have updates from Google, Facebook, and more!
Google AdSense moves to a first-price auction model Google will move AdSense from a second-price auction model to a first-price auction by the end of 2021, the company announced last week. In a second-price auction, the final price paid by the winner is determined by the second-highest bid. In a first-price auction, the final price is the same as the winning bid.
If you’re unhappy or concerned about your answers to any of these questions, contact us for a consultation! We’d love to help you and update your marketing strategy to best fit your needs and goals. This afternoon (Friday, October 8, Facebook reported it is experiencing another outage, though this one appears to be more limited than Monday’s outage. Facebook tweeted: We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible and we apologize for any inconvenience. Facebook did not say exactly what was broken. On the user side, some people reported that Instagram refreshes are getting errors. On the ads side, there have been reports that Facebook isn't spending anything on ads — like, there's no distribution at all. Other people are seeing it come in spikes. Some people weren't able to upload videos to the business manager. This seems to have all happened around 12pm PT. Now that we’ve taken care of Facebook, we have a few more things to share with you this week:
Google announces the new Analytics 360
On Thursday, Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. The new features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types. Why we care: Google Analytics 4 is the company’s vision for the future of analytics, and the new Analytics 360 is that same vision, but for enterprise-level organizations. The features Google announced emphasize flexibility and scalability, which may help the tool meet the needs of more businesses. Now that we've gotten you all caught up for the week, if your have any questions about the information we've shared or would like to know how we can help you meet your goals with a custom marketing strategy, contact us today! You can either fill our our contact form or email us: support@superioreffectmarketing.com  Kicking off October on the right foot! We’ve got the latest digital marketing news and updates to not only share with you, but also put into play where necessary for all of our clients (this could be you!).
It’s Friday! You know what that means: we’re back with this week’s digital marketing news. These digital marketing updates keep us on our toes, which is one of the reasons we love it!
Google explains why it made the title change to the search results For the past few weeks, Google told us it was using the designated HTML title tag 80% of the time. But, on Friday, the company said it is using as-is title tags 87% of the time, a seven-point increase: “Title elements are now used around 87% of the time, rather than around 80% before,” Google wrote. We love to keep up with what we love. Focusing on marketing and how it changes keeps us on our toes and able to produce and execute successful marketing strategies that provide the results you want.
Facebook is testing a new marketing tool called Ad Strategies “Ad Strategies uses automation to help you build complete customer pipelines,” according to an email to advertisers. The idea is to provide an easier-to-use advertising setup that doesn’t require as much effort for advertisers. As always, we’re here to fill you in on the latest digital marketing news that has the biggest effect on the digital marketing industry. This week, we’ve got SEO, B2B, the importance of accuracy in business listings, and more!
Bing Search tests a Skip To Web Results button Microsoft Bing is testing a feature to let searchers skip down to the web results, past the ads and past the knowledge panels, direct answers, and people also ask boxes and just see those web results. Apple has launched a new pop-up in iOS 15 to allow users to turn on or off personalized ads within the App Store and other Apple apps “Personalized ads in Apple apps such as the App Store and Apple News help you discover apps, products, and services that are relevant to you,” says the pop up. “We protect your privacy by using device-generated identifiers and not linking advertising information to your Apple ID.” Digital marketing is constantly changing and updating, but that’s part of what we love about it. It keeps us on our toes. We do what we enjoy, so you can keep doing what you enjoy: improving your business.
Search marketers should remember their power in the Google-SEO relationship Google has essentially said that SEOs (or those attempting SEO) have not always used page titles how they should be for a while (since 2012). “Title tags can sometimes be very long or ‘stuffed’ with keywords because creators mistakenly think adding a bunch of words will increase the chances that a page will rank better,” according to the Search Central blog. Or, in the opposite case, the title tag hasn’t been optimized at all: “Home pages might simply be called ‘Home’. In other cases, all pages in a site might be called ‘Untitled’ or simply have the name of the site.” And so the change is “designed to produce more readable and accessible titles for pages.” Another week means more digital marketing news! We love marketing, and you love your business. We're here to help keep you're company on track with all marketing updates that are relevant to your industry and goals.
New week, new digital marketing news! We’ve found the latest updates and are ready to implement them as needed throughout our clients strategies to ensure we’re reaching the max amount of potential customers.
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