As you’ve probably already gathered, SEO is crucial to the marketing world. In our blogs, we’ve told you what it is and why it’s important. However, the most frequent question we are asked by our clients is: ‘How long does SEO take before we start seeing results?’ Another question asked often is: ‘What SEO strategies are we implementing for your business?’ We’re opening the blinds to shed some light on the subject. SEO results are described as a significant uptick in organic traffic. Organic traffic refers to the visitors who visit a website through unpaid, natural, or organic search engine results. In other words, these are the users who find your website by clicking on a link that appears in the search engine's results pages (SERPs) without any direct payment or advertising involved. It’s essential to have patience with SEO results because on average, it takes months to a year to see results. However, there are 3 important factors that help your SEO.
Does a year seem like a long time? We think so, too. Luckily we know how to speed up the process. We offer an in-depth SEO audit. This can pinpoint precisely how to fix your site and how to beat the competition with prioritized recommendations on what actions will make the most significant impact. When you partner with us, we continue to keep an eye on your SEO because we know it’s not a one-time thing.
0 Comments
As a marketing firm, it’s our responsibility to stay up to date on all things social media. So, when Threads by Instagram was launched on July 5th, 2023 we knew it was our duty to pay attention. We’ve been keeping an eye on trends with the new app and how we can use it to better our partner’s businesses. In its first week, Threads had 100 million users–which blew competitors’ numbers out of the water. At two weeks 150 million users, we started to notice some trends. We hope you brought your adventure hat because it’s time to explore the world of Threads by Instagram. Did you know that the average user is on 6.6 social platforms? Well, are you ready for a new one? Or maybe replace another one *cough* Twitter *cough*? Threads has glaring similarities to its competitor Twitter but has much higher engagement. For example, Threads is generating 31.4 likes (hearts) per post versus 4.9 on Twitter. With engagement like that, we think it’s crucial to hop on the bandwagon.
Threads is new and obviously has a lot of potential. We will be continuing to pay attention to trends as this platform grows. However, we recommend hopping on the Threads train as soon as possible so your business can fully benefit from its infancy. With our years of social media marketing experience, and the tools that Threads has supplied, we’ll ensure your business is threaded with the keys for success. If you’re looking to add this new platform to your social marketing strategy today and want some help, we’re ready to create the right content Threads pushes to its users (your potential customers!)
While social media marketing has taken hold of the world, there are plenty of businesses and business owners who still like to incorporate traditional marketing as part of their strategy. For us, these are some of our favorite clients because they TRULY understand their changing client base! Case in point. Superior Packaging Company is a local company that manufactures load securement products for the shipping of goods. Their president, Tom, has allowed us to implement a multifaceted approach to his marketing. He remains loyal to his long time customers by ensuring that they are marketed to in more traditional ways that they have been accustomed to, such as email newsletters and a personal touch that many industries just don’t provide anymore. He also recognizes that as those people are starting to retire, he needs to be able to capture their replacements, a new demographic of customers that rely on social media marketing to discover his services. Tom looks to us for suggestions on what new technology and ideas are able to expand his reach, and has embraced the use of video on social media (LinkedIn’s algorithm favors video content), and began using QR codes before they truly went mainstream. These approaches, paired with a well maintained, and easy to navigate website, have not only improved customer experience, but it has simplified Tom’s process, as requests from all these funnels go directly to the same device, allowing Tom to quickly fulfill requests. Based on the testimonials we’ve received, his customers are so happy, and very often shocked, with how quickly he is able to respond to them, and how promptly they receive their orders! A multitiered marketing campaign has really served him well, and he has been able to drive sales from all demographics with this approach. The key is knowing your customers! And Tom REALLY knows his customers!
We spent the time fully understanding GA4 so you wouldn’t have to. Did you know that after 11 years of Google running Universal Analytics (UA), they just replaced it with Google Analytics 4 (GA4)? On July 1, Google officially said goodbye to UA and there is no going back. Now its replacement, UA, has received backlash throughout the marketing community. The biggest complaints include “not being user friendly” or generally being “hard to understand.” Analytics are crucial for digital marketing as they provide valuable insights, enable data-driven decision-making, measure campaign performance, facilitate targeting and personalization, optimize strategies, and assess ROI. On top of that, the digital marketing world is constantly evolving, so you have to constantly keep up with it. Well, you don’t have to worry about keeping up with the crazy world of analytics when you partner with us because this is the kind of thing we specialize in to ensure your company is leveraging analytics effectively. With our Google Analytics-certified team, we will enhance your marketing efforts, increase your company’s competitive edge, and achieve better results! Get ready to learn how we adapted GA4 quickly and how we can use it to leverage your website’s online rankings.
There are a few key differences between UA and GA4. Universal Analytics hit types include page hits, event hits, eCommerce hits, and social interaction hits. In contrast, Google Analytics 4 data is event-based, assuming that any interaction can be captured as an event. Universal Analytics property hit types translate to events in a Google Analytics 4 property. Events represent a fundamental data model difference between Universal Analytics and Google Analytics 4 properties. A Universal Analytics event has a Category, Action, and Label and is its own hit type. In Google Analytics 4 properties, every "hit" is an event; there is no distinction between hit types. For example, a page view event is triggered when someone views one of your website pages. Google Analytics 4 events have no notion of Category, Action, and Label, and, unlike Universal Analytics reports, Google Analytics 4 reports do not display Category, Action, and Label. Therefore, it’s better to rethink your data collection regarding the Google Analytics 4 model rather than port your existing event structure to Google Analytics 4. One of the main points of contention for users who are weary of GA4 is the overload of information and deciphering what's important and what’s not. We won’t lie–it’s a little overwhelming to look at. Luckily, we’ve put in the hours necessary to fully understand GA4 and how to use it to best help our clients. We know what we're looking for and where to look for it! We know how to set up and analyze the data to understand it fully. This way, we can create adjustments and pivot your marketing to increase ROI! For example, we can find out the most successful focus groups and redirect your budget to market to that group. You don’t have to stay up-to-date with the little intricacies of the marketing world when you partner with us because that's what we do best and we love it! In today's highly competitive digital world, it's crucial to not only understand, but to actively use the power of keyword clustering to maximize your SEO efforts. Our team understands the importance of data-driven strategies and we are here to help you understand why keyword clustering is necessary for your business to succeed. We’ll unlock untapped potential and drive meaningful results for your business through the power of SEO and incorporating data types relevant to you, your site, and most importantly, your customer. Are you ready to learn all about the power of keyword clustering?
Do you know which keywords have the highest search volume in your industry? Chances are, you do. However, that can be a problem if that keyword is being used by EVERYONE in your industry. In a way, it becomes obsolete due to its overuse. Our advanced search volume analysis provides valuable insights that drive our optimization efforts for your site effectively. Using keywords that are still relevant, but not as competitive. By targeting high-volume keywords, we'll capture a larger share of organic traffic and position your brand in front of potential customers actively seeking your products or services. This is one of many ways we maximize ROI (return on investment). The world of Google and Social Media moves fast. It's critical to deliver content that resonates with your target audience among the white noise of the internet. Our keyword clustering methodology takes into account the relevance of keywords, grouping them based on common themes and user intent. By aligning your content with keyword relevance, and a seamless user experience, we'll increase engagement, driving higher conversion rates! One constant about marketing your business that has been true for generations is that it's essential to stay ahead of your competitors. As a part of the discovery session with your business, we also perform an analysis of competition levels. This enables us to identify keyword opportunities with lower competition, granting you a competitive edge. By strategically targeting these keywords, we'll improve your chances of ranking higher in search engine results, attracting quality traffic, and outperforming your competitors. While standard broad keywords are valuable, our data-driven approach includes a thorough exploration of long-tail keywords. These highly specific phrases allow you to capture niche audiences actively searching for exactly what you offer. By incorporating long-tail keywords into your keyword clusters, we'll enhance your visibility, drive promising leads, and boost your conversion rates. Understanding the intent behind search queries is the key to delivering content that truly connects with your audience. Our analysis of user intent enables us to categorize keywords based on informational, transactional, or navigational intent. By aligning your content with user needs and expectations, you'll build trust, establish your brand as an authority, and drive larger engagement levels, leading to a higher rate of conversions. For businesses targeting specific regions or cities, our keyword clustering takes into account the power of local SEO. We analyze location-specific keywords and search volumes to tailor your content strategy accordingly. By optimizing for local search, you'll connect with nearby customers who are actively seeking your products or services, driving foot traffic and boosting ROI. Staying on top of the latest trends can play a major role in expanding your reach. Our trend analysis methodology allows us to identify emerging keywords and topics that can propel your SEO strategy forward. By capitalizing on these trends, we’ll position your brand as a thought leader, attract new audiences, and stay relevant in the ever-changing online world. At SEM, we believe in data-driven strategies that deliver exceptional results. Our comprehensive keyword clustering services empower your business to unlock the full potential of SEO. By incorporating search volume analysis, keyword relevance, competition levels, long-tail keywords, user intent, geographic considerations, and trend analysis into your keyword clustering wish list, you'll be equipped with optimized content, which will attract organic traffic and achieve your SEO goals. We’ll always keep your business up-to-date, so you don’t have to worry. Making a Splash! Well, it FINALLY feels like summertime in the Twin Ports! While the spring was really rough from a weather standpoint, it has been really good on the business end! Our Social Media Output Has Really Been Making a Splash This Summer! We have taken Apostle Highlands Golf Course out of seasonal dormancy, and brought the golf course back to life just in time for Summer. A beautiful course on its own, we have been making sure their followers know that the course is an ideal place to book for a wedding venue. By creating targeted posts, and maximizing Facebook’s algorithm to our advantage, we have drummed up interest in using Apostle Highlands as the perfect backdrop for wedding season. In fact, the typical response we get every time one of these posts hits social media is 3 inquiries within the first 24 hours. Not too shabby! Now that’s some high converting marketing! We have also been managing social media for Northland Lodge on Lake Winnie this summer, and the engagement has been amazing! You can always tell when a business owner loves their job and their business. The comments just overflow in such a positive way from both current and past guests! We’re so excited to be experiencing summer 2023 along with them (from a distance). Big Websites Are No Problem! We have a brand new client - Bad River Health Clinic! We are thrilled to be partnering with the Bad River Health Clinic to design and develop a brand new website. After many hours of research and designing mockups, meeting with key individuals, we received the green light and are officially beginning this new project, and it is full steam ahead. This project is shaping up to be quite large in scope. In addition to the standard design, development, and SEO implementation, we’ll also be showing off our photography skills! Real world photography and videography is a current marketing rule of thumb today. Long gone are the days of stock photography. The goal of their director is to create a website that showcases their clinic and serves as a tool for the entire community. To say that we are very excited to be partnering with Bad River would be an understatement since our Emily is a member of Bad River! It’s always exciting when your work and your roots come together in an unexpected way and we can’t wait to unveil the final result! Teamwork Makes The Dreamwork! One lightbulb moment we have discovered (but kinda always knew) is working together as a team versus working remotely really does work more effectively. We are able to provide needed checks and balances to ensure that our output is thoughtful, creative, and high quality. Plus, if we’re being honest, we really just enjoy being around one another! This week we had an outing to develop some authentic, real world, summertime content for our favorite Rugged Outdoor Gear Manufacturer, Littlbug Enterprises. How many business settings exist where hiking and taking pictures are considered a full day’s work? We’re grateful for every member of our team and excited that we get to share our workdays with people that we enjoy hanging out with! Who says you can’t mix work and pleasure! If you are looking to make a “splash" with your social media and website this summer, contact us today and we can certainly help improve your online presence I think we can say with 100% certainty that the internet is here to stay. Not only is it here to stay, it is evolving faster everyday! This can be great if you’re a business owner who captures leads through your website, as long as your website is being managed properly… A recent study shows that 68% of all website visits start with a search, a powerful way to capture new customers. However, that same study also showed that 99% of these searches never click to view the second page of results. So if your website isn’t ranking on the first page of Google's search result, the site isn’t doing much for you. But fear not! Some analysis and tweeking to your site can always improve your ranking! One of our leading services at Superior Effect Marketing is Search Engine Optimization, and we’ve got the statistics to prove it!
You may be asking yourself, “How can I ensure my website ranks well?” The truth of the matter is, a lot of work goes into a good google ranking. At Superior Effect Marketing, for an existing page, we start with an SEO (Search Engine Optimization) audit. We will pull data that will show us what is working well, but we’ll also be able to pinpoint areas of opportunity. Once we are able to focus on those problem areas, we can formulate a strategy to begin turning things around. Keywords, technical coding and tags, optimized content, google reviews, and how often fresh content is added to your website are all taken into account. We then create and implement a strategy that will turn your deadsite back into your website! “But these things were done when I had my website built, why aren’t they working anymore?” This is a very fair question! Most people view the internet as a fairly stagnant thing, but in reality, it’s almost become a living thing! New websites are published every day, and the algorithms can change without warning. Because of this, your website needs to be updated fairly often. You wouldn’t buy a new car and never change the oil, right? For our retainer clients, SEO updates are performed on a regular basis (monthly and quarterly). This helps the website stay relevant and current, but also helps ensure your website performs well in Google’s algorithm. If you go too long without an update, Google will assume that you’ve abandoned your site, and you will see your ranking plummet. This is why we really stress the importance of blogs, fresh content, and asking your customers to leave you Google reviews! These are vital in ensuring your site ranks high, which will keep you visible to all those potential customers! “How can I get my website back on track?” Reach out to us! While you may try to accomplish this yourself as a cost saving measure, the truth is, it takes time and some skill to hit all these points. As we mentioned earlier, the Internet and Google are changing on a daily basis, and who has the time to keep up on all the new information - WE DO! Why waste your time and potentially cost yourself money by not hiring out for these technical aspects. That is time you could be spent working on your actual business, hopefully doing what you love! And as luck would have it, SEO is what WE love! It’s a mutually beneficial partnership! At Superior Effect Marketing we know how much time, money, and effort has been put into your website's success. So, let US make sure it isn’t for nothing–we’ll make sure your website isn’t a deadsite. SEO
We know it. We get it. We'll make it work for you. In today's digital age, online reviews play a crucial role in shaping consumer behavior and influencing purchasing decisions. Among the various platforms available, Google Reviews hold tremendous significance due to their impact on search engine visibility and reputation management. Google Reviews can help us market your business and they should be an integral part of your marketing strategy. Let’s talk about how we can use Google Reviews to push your business to the next level!
One of the primary benefits of Google Reviews is their contribution to search engine optimization (SEO). Positive reviews and a high volume of reviews can improve a business's ranking in search engine results. This increased visibility ensures that potential customers are more likely to find your business when searching for relevant products or services. Most people won’t even click on the second page of Google’s results. So, making sure your business pops up right away is crucial. Movies, restaurants, books, are just a few examples of things that have been reviewed for generations. Now, in the digital era, consumers heavily rely on social proof to guide ALL of their purchasing decisions. Google Reviews act as a powerful form of social proof, providing potential customers with insights into other people's experiences with your business. Positive reviews build trust and credibility, assuring customers that your business is reliable and provides quality products or services. Positive reviews have benefited businesses for generations. Keeping up with the BEST ways to generate the BEST reviews is something that we do to keep your business’s reputation… Well.. THE BEST! It’s a dog-eat-dog world and business is tough! Before making a purchase, many consumers actively seek out reviews to gather opinions and assess the reputation of a business. Positive Google Reviews can sway potential customers in your favor, convincing them to choose your business over competitors. On the other hand, negative reviews may deter customers, highlighting the importance of maintaining a positive online reputation. Stand out in a crowd by having the best reviews! Google Reviews offer a valuable source of feedback from customers. They provide insights into what customers appreciate about your business, areas for improvement, and their preferences. By carefully analyzing and leveraging this feedback, you can make informed decisions to enhance your products, services, and overall customer experience. This helps eliminate guesswork while improving your business. For local businesses, Google Reviews have a significant impact on search engine visibility. Positive reviews and high ratings can improve a business's local search rankings, increasing its chances of appearing in Google's "Local Pack" or map listings. This increased visibility in local search results helps attract more customers from the nearby area. Search engines value user-generated content, and Google Reviews contribute to this valuable content. The feedback, descriptions, and keywords used in reviews can optimize your business's online presence, enhancing your visibility in search results and attracting potential customers. Which, like we mentioned earlier, is vital! Having a higher number of positive reviews and a better overall rating than your competitors can give your business a competitive edge. Positive reviews can serve as a unique selling point for your business, differentiating you from your competitors and attracting more customers. Google Reviews can be a game-changer for your business's marketing efforts. They offer increased visibility, social proof, and credibility, influencing consumer behavior and helping you stand out from the competition. By actively encouraging reviews, responding to feedback, and striving for excellence in your products or services, you can harness the power of Google Reviews to enhance your online reputation and drive business growth. Embrace the influence of online reviews and make them an integral part of your marketing strategy to reap the numerous benefits they offer. At SEM we’ll make sure your Google Reviews are taken seriously so your business can be set up for success! If you want to make a big impact and need some help managing your online reputation, contact us for an initial consultation. Google just wrapped up Google Marketing Live 2023 and there is a lot of great information to cover and breakdown. Google ads are a crucial part of marketing. With billions of users on their site everyday, they offer a HUGE reach. Google ads make it easy to target groups and offer measurable results. Google is constantly working to improve its user experience so that Google Ads can be more efficient. Google has now launched 7 new tactical ad features: Brand Restrictions for Broad Match, Google AI in Smart Bidding, Top Search Categories for RSAs, Campaign Prefills, New Tools for Ads Creative Studio, New Asset Insights, and Improved Search Terms on the Insights Page. These new features will lead to better brand controls and improved asset insights. What do these updates mean to you, the business owner? Or how will they impact your online marketing? All of these new features have unique ways of helping advertisers, like us, create more efficient advertisements for you! Hope you’ve got your reading glasses, because this is going to be a DEEP dive!
The new brand restriction feature enables us to not only better understand, but also to control where, when and how the ads we are setting up are shown to your prospective customers. Ultimately, this allows us to set your ads up for maximum customer engagement, resulting in increased business and revenue. Google Smart Bidding is the automated bidding strategy in Google Ads that uses advanced algorithms to optimize bidding and maximize the performance of advertising campaigns. It is designed to help advertisers achieve their specific campaign goals, such as maximizing conversions, increasing website traffic, or improving return on ad spend (ROAS). Google will be implementing a deeper integration of large language models (LLMs) into bidding, which will make Google’s bidding model even smarter. LLMs are trained on vast amounts of text data to generate human-like text and perform various natural language processing tasks. This new advancement will allow systems to use LLMs to better understand searcher intent and enable Google to generate results for search queries more efficiently. By optimizing bidding and maximizing the performance of advertising campaigns, you will be getting the most bang for your buck! Another new feature will allow advertisers to review the top categories at the RSA level. Just for some background, RSA stands for Responsive Search Ads. When setting up an ad campaign in Google, the user will be asked to enter multiple pieces of information, as well as multiple variations on the same information. Once this information has been input, Google will mix and match this information based on what people (your potential customers) are searching for in the Google search engine. Being able to view the top categories that your ads are appearing in will give a deeper transparency into what is driving performance. This will provide us better insight, and aid in optimizing future ad campaigns. New campaign prefills will give suggestions on budgets and assets sourced from your website, past campaigns and Google AI predictions. Campaign prefill is a feature in advertising platforms that allows advertisers to populate key settings when creating a new campaign. It helps streamline the campaign creation process by automatically filling in some of the campaign details based on predefined templates or settings. Campaign prefill can be a useful feature for marketing, especially when managing multiple campaigns or executing similar campaign strategies. It saves time, reduces errors, and provides a starting point with predefined settings that align with your goals and preferences. New tools for Ads Creative Studio. You’ll soon be able to preview and export Performance Max assets straight into Google Ads in the specifications required for the campaigns. This is another tool that will optimize time and maximize ROI. A new Trends Explorer will be added to Ads Creative Studio to help creative teams in finding current search trends and better ideas. Better asset insights will allow advertisers to understand which content resonates with certain audiences. Additionally, recommendations will be presented to guide advertisers on what AI-generated assets or stock photography may get better results. Improved search terms on the Insights page will aid in our research to find more search term categories for your business. These will be able to be sorted by custom date ranges and will have historical insights that can be downloaded. These insights will be on the web interface as well as accessible in the Google Ads API. If all of this information seemed like a lot, it was. Fortunately for our clients, at Superior Effect Marketing, we keep up to date with all of Google Ads new updates so you don’t have to! We want to ensure we’re creating fresh effective content at all times to keep your site ranking in relevant search results. Team News It’s been well over a month since our last newsletter, but with 2nd and 3rd winter hitting hard in April, it seems like MUCH longer, especially since we’ve had such an action packed month! We can finally start feeling some warm weather and enjoy the spoils of Summer!
New Website Launch!We have also completed work on a new website for Studio West Hair Salon, in West Reading, PA. The website really reflects the personality and vibe of their salon, and we are overjoyed to be able to deliver that to them. Upcoming
As you all know, the world changes faster and faster everyday, changes in marketing are very similar. To ensure we are current with the latest and greatest advances and trends in our industry, we have implemented strategies utilizing cutting edge lead generation tools and technology into our daily routines. These new tools and technologies have enabled us to stay ahead of the curve, and to continue driving high quality customers to our clients. This tactic is going to be big in 2023, and we’re ready to make it work for you! |
Summer NitschSummer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next. |