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Social Media Marketing

Almost everyone has a social media presence on some level. Social media allows us to share our opinions and find first-hand experiences with companies and their products or services. Customers are able to get validation from others as to whether or not a company is worth working with. Think of it as Word-of-Mouth gone digital.

There are a number of businesses without physical addresses that thrive well and make sales through social media. Rather than just using social media for sharing personal lifestyle, travels, adventures, and pictures, social media can be used to boost sales, build communities, make one’s voice heard. Plus, it lets you engage with your customers to build that relationship and connect with potential customers.


Using social media for adequate brand exposure isn’t rocket science, but the procedures and use of keywords for good Search Engine Optimization (SEO), gaining adequate followership on social media, running online campaigns, giveaways, and all-around digital marketing provide the best results when handled by professionals. At Superior Effect Marketing, we use proven social media strategies to deliver effective, sales-driven results to your online brand by utilizing the social media platforms that best target your ideal customer audience.
Why is social media marketing important?
Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products. Its power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience. With the huge number of online users, which is almost 59% of the world’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach all the maximum number of potential buyers compared with print or television media marketing, which doesn't have the specific targeting capabilities that social media does.
Level Up Your Social Media Marketing with Superior Effect Marketing
Lakes Liquor and Wine Shop Social Media Marketing
Social media was one of the first marketing strategies we put into play for this client. It has been an effective tool for growing their audience, and in turn, their sales and revenue.
  • Start to finish page set up, and aligning branding across platforms as we expanded their online presence 
  • Ongoing management to ensure the right voice is used to communicate with target audience
  • Effective campaigns produced to achieve successful results
Results
  • Annual campaign aligned with the NCAA’s March Madness tournament has proven to be wildly successful for increasing sales year-over-year as well as social engagement.
  • Consistent quality organic content paired with occasional paid campaigns have caused their Facebook presence to flourish.
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Check out all of our work with Lakes Liquor and Wine Shop
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