Knowing someone without social media is rare but somehow knowing someone who can manage social media effectively might be more rare. Every platform is constantly evolving to fit the users’ needs, which makes it more difficult to remain up-to-date on algorithms when marketing on different social platforms. With the average user using 6.6 platforms, how is your average individual supposed to keep up? At Superior Effect Marketing it’s not only our job, but it’s our priority to stay on top of the social media universe. So, if you were looking for some tips on social media, you’ve come to the right place.
Before diving into community building, it's crucial to ensure your team reflects the community you want to attract. Authenticity is critical for the success of your social media presence. People can easily detect insincerity and canned posts, so it's essential to engage with your audience in a genuine way. If you find yourself needing outside experts to connect with your own audience, it's a sign that something needs to change.
Niche Over Mass:
Social media trends are evolving, and we're witnessing a shift away from mass followings to a focus on niche topics. It's interesting to note that humans naturally gravitate towards connecting with smaller groups of like-minded individuals, similar to tribes. Platforms like Discord and BeReal are thriving because they enable personal connections within specific niches. Instead of trying to target the masses, concentrate on your chosen niche and position yourself as a thought leader within that community.
Building and Maintaining:
Building a social media community is similar to nurturing a long-term relationship. Just as in a marriage, it requires continuous effort, learning, and the addition of value on a daily basis. To establish yourself as the go-to authority within your community, you must be committed and unwavering in your dedication.
The Power of Humor:
Humor is a potent tool for establishing an emotional connection between your brand and your audience. Brands that truly understand their audience have successfully used humor to resonate with their followers. However, it's important to note that imitating may not be the best method to inject humor in your social stream. Be original, and you’d be surprised at the engagement you’ll receive. Recent studies suggest that brands should consider breaking away from the mold and going against the tide to stand out.
Building Your Social Team:
Recognize that no single individual can provide a complete solution. Self-awareness is crucial in marketing, and it's essential to understand your strengths and weaknesses. To offer a comprehensive service, consider bringing in specialists who can complement your skills and handle areas where you may lack expertise. This is a perfect opportunity to partner with a marketing firm that you trust, and who can provide a more complete solution.
Adding a Human Touch:
Modern marketing acknowledges that imperfections can be beautiful. There's a deep understanding of human emotions and the right moments to connect with them. Making calculated mistakes can build trust, as it shows your brand is run by real people who aren't afraid to be imperfect. It can be very refreshing when you see a major brand with a big budget share a post with a typo - we are all human after all!
Building a thriving social media community is an art that goes well beyond numbers. It requires authenticity, commitment, and a deep understanding of your audience's emotions. These valuable insights provide a roadmap for marketers seeking to create meaningful connections in the ever-evolving world of social media. Building a community on social media is both an art and a science, demanding dedication, creativity, and the willingness to stand out in a crowded digital landscape. We are always excited to help businesses create and manage their social media presence and have an outstanding record doing so. We would love to partner with you!
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.