Superior Effect Marketing Mission Statement
Our goal is simple - to effectively market your brand or business to your ideal customers. Whether this is through online marketing, helping to develop an effective strategy, or performing search engine optimization on a website, we have the experience to bring you to the top and meet your goals.
THE TEAM
Our Founder
Summer Nitsch - CEO |
Summer Nitsch has been in the advertising world for over 10 years and marketing for over 20. After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom. Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising. Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness.
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Tony BakerMarketing Project Coordinator
Professionalism, creative solutions, and dedication–we knew Tony was the perfect fit for SEM. Whether it's designing and developing new websites, customizing a new logo, or video editing–Tony dives right in with a thirst for perfection. Tony’s extroverted personality brings a sense of comfort to our partners. His creative flare doesn’t stop after 5 pm, he loves to go home and paint and strengthen his right brain even more. His creative spark was nurtured at University of Wisconsin-Superior where he majored in Theater. You will definitely know when Tony is in the office because of the cool, cool, cool vibe he gives off! He is always ready to tackle the next big creative project and client, and loves a challenge. I mean, if you can make dunnage materials exciting, you have a unique ability!
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Emily ReinCopywriting & Communications Associate
Emily came to SEM from the University of Wisconsin-Superior where she studied Writing and Communications. She is the newest member of the team and is very excited to continue to learn about the world of digital marketing. So far she’s been having fun learning to perfect Instagram and Facebook Reels and implementing them in her work. She brings developed communication skills and a youthful perspective–multi-tasking and an ability to interact with an array of personalities and businesses. She is also very active in her private social media use and applies that knowledge daily for all our clients. You’ll know when she’s in the office because you’ll hear her distinctive laugh from the hallway. Plus, she keeps her old-lady basket as organized as she’ll keep your content.
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Graphic Design Team
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Website Development TeamOur Web Team is a collection of developers who are brought together in order to create digital-based content. Within the team, we have individuals that specialize in user experience, javascript, CSS, HTML, and stay up to date on the latest design elements for responsive websites. The number of developers involved varies and could actually change depending on the project.
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Photography & Videography TeamOur Videographers shoot and edit video footage. Most times they're involved in post-production after the video has been shot. They may handle everything from interviewing to editing film, or they may just operate the camera itself. Our Photographers analyze and plan the composition of photographs and use various photographic techniques and lighting equipment to capture subjects in professional-quality photographs to be used to market or advertise services to attract clients.
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