Superior Effect Marketing Mission Statement

Our goal is simple - to effectively market your brand or business to your ideal customers. Whether this is through online marketing, helping to develop an effective strategy, or performing search engine optimization on a website, we have the experience to bring you to the top and meet your goals.

Our Founder

Summer Nitsch - CEO

Summer Nitsch has been in the advertising world for over 10 years and marketing for over 20.  After successfully launching an advertising firm in Bemidji, MN, she decided to go out on her own and create Superior Effect Marketing right near the shores of Lake Superior. She has extensive experience having worked in top positions at 2 different advertising agencies, and has been employed by Screenvision, the largest national cinema advertising company in the US. She also has ten years of experience in sales and marketing within the pharmaceutical industry after earning her Bachelor’s degree and working abroad in the United Kingdom.  Her passion for ‘projects’ began with her ten plus years participation in 4-H leadership roles and fundraising.  Summer’s professional experiences locally, nationally, and internationally have provided a unique and valued perspective. This unique perspective allows her to evaluate businesses from multiple angles and provide creative solutions to new and established businesses to increase their overall visibility and marketing effectiveness. Building a diverse team has been an accomplishment she values dearly. Each team member provides unique specialties and experiences which only adds more value to the marketing deliverables Superior Effect Marketing provides to its clients. 

THE TEAM

Tony Baker​

Marketing Communications  Account Manager

Professionalism, creative solutions, and dedication–we knew Tony was the perfect fit for SEM. Whether it's designing and developing new websites, customizing a new logo, or video editing–Tony dives right in with a thirst for perfection. Tony’s extroverted personality brings a sense of comfort to our partners. His creative flare doesn’t stop after 5 pm, he loves to go home and paint and strengthen his right brain even more. His creative spark was nurtured at University of Wisconsin-Superior where he majored in Theater. You will definitely know when Tony is in the office because of the cool, cool, cool vibe he gives off! He is always ready to tackle the next big creative project and client, and loves a challenge. I mean, if you can make dunnage materials exciting, you have a unique ability!​

Emily Rein

Digital Marketing & Social Media Manager

Emily came to SEM from the University of Wisconsin-Superior where she studied Writing and Communications. She has been with SEM for over 2 years and is very excited to continue to apply her digital marketing knowledge to our clients. So far she’s learned how to create the perfect Instagram and Facebook Reels and implementing them into our clients' social media strategies. She brings developed communication skills and a unique perspective–multi-tasking and an ability to interact with an array of personalities and businesses. She is also very active in her private social media use and applies that knowledge daily for all our clients. You’ll know when she’s in the office because you’ll hear her distinctive laugh from the hallway. Plus, she keeps her old-lady basket as organized as she’ll keep your content.

Yash Chhabra

Website Development & Analytics Intern

Yash is a driven junior currently attending the University of Wisconsin-Superior (UW-Superior), majoring in Computer Science with a minor in Mathematics. His background provides a strong foundation for the technical and analytical challenges he'll be tackling with us. Yash first connected with the team over the summer, sharing a mutual curiosity and excitement about Superior Effect Marketing.  "I'm incredibly excited to contribute and give more than I have to the team." He's already jumped into the Superior Effect culture, having loved participating in the Dragon Boat Festival, recognizing that team activities are just as important as the work itself. Yash is also a dedicated athlete, playing tennis for UW-Superior. If you’re ever free when they have a match nearby, he invites everyone to come cheer the team on!

Hope Wall​

Graphic Design Team

Our graphic design team lead by Hope Wall, possesses a collective of 22 years experience in creating visual concepts, using computer software or by hand, that communicate ideas to inspire, inform, and captivate consumers. They develop the overall layout and production design for applications such as websites, business cards, flyers, advertisements, brochures, magazines, and reports.

Scott Erickson

Website Development Team

Our Web Team is a collection of developers who are brought together in order to create digital-based content. Within the team, we have individuals that specialize in user experience, javascript, CSS, HTML, and stay up to date on the latest design elements for responsive websites. The number of developers involved varies and could actually change depending on the project. ​
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Tyler St. Marie

Photo & Videography Team

Our Videographers shoot and edit video footage. Most times they're involved in post-production after the video has been shot. They may handle everything from interviewing to editing film, or they may just operate the camera itself. Our Photographers analyze and plan the composition of photographs and use various photographic techniques and lighting equipment to capture subjects in professional-quality photographs to be used to market or advertise services to attract clients. ​