Marketing is crucial to any business's success–especially digital marketing–but what does digital marketing mean exactly? Is it having a solid website that ranks well with Google and other search engines? Perhaps it’s appearing on social media feeds as ads or shares? These are just two of the MANY ways digital marketing can be utilized, but we’ve got others you haven’t probably haven't even considered. When you partner with us, we’ll create the perfect plan for your baby–we mean business.
To kick off our partnership, we’ll schedule a discovery meeting. You’ll share what your goals for your business are, as well as where you’re currently at with the business, and what obstacles you’ve come across. In order to be effective at what we do, we want the full picture so that we can provide options that would benefit you the most. A lot of marketing agencies will only offer bundles that are very general “one size fits all” options. While these options may work well for some, we find that most businesses are too unique to fit into something this regimented. Superior Effect Marketing’s approach is to tailor a strategy to your specific needs. Your budget is important to us and we will make sure that we maximize your ROI.
Website design and development is one of the most in-demand services we offer. Whether it is building a website from scratch, or making updates to an existing website, these services are essential in keeping your business ranking and discoverable online. Your website acts as a 24/7 storefront, providing information about your products or services to potential customers. No matter what industry you’re in, or what size your business is, a website builds trust, extends your reach beyond local boundaries, and offers insights into customer behavior. It's a fundamental tool for growth, engagement, and staying competitive in today's digital landscape.
Businesses of all sizes need websites of all sizes. For example, a new client of ours, Eddie has been in the hair industry for 19 years. Recently, he moved from California to Duluth. While his books were full in California, due to the nature of his business, he is essentially starting his business over from scratch in Duluth. He wanted a way to establish himself in a new city to grow his customer base as quickly as possible without breaking his budget. The most effective option we presented for Eddie’s needs was a landing page, Hairstylist Eddie Ortiz. A landing page is a single page website designed for a specific action. Which in this case included; an introduction to Eddie himself, his business, a gallery of photos to showcase his work, testimonials, and a link to his schedule–all in a style we collaborated on. We were able to stay within Eddie’s budget and now he’s ready to reap the benefits of having updated his marketing game.
A new venture needs a sharp website. A long-time client and friend, Gina Ramsey, came to us, ready to fulfill her lifelong dream of becoming an author with the release of her first book, Burnt Gloveboxes. Gina needed a website to not only promote and sell her book, but to promote herself as a blossoming author, and to give people a means of reaching out to her for bookings. With the multiple facets to her career as an author, Gina needed a website that is a little more robust to provide a wider variety of information. Her site includes: an about the author page, testimonials, upcoming events, a sign-up for a newsletter, and of course links to buy her new book “Burnt Gloveboxes.” Now, Gina has a fun website, Author Gina Ramsey, that fits her style perfectly and has established her as an author with ease.
Big companies require big websites. Of the many websites we’ve created, mended, or maintained, Superior Packaging Company (SPC) is one of the largest and unique. Their owner, Tom, came to us with the vision of setting his company up for success and becoming a leader of his industry by getting ahead of the game. After years of partnership, SPC is right where Tom imagined them to be, at the top of their market. The website itself exceeded his expectations by also becoming a successful form of commerce that does a fair amount of selling for him. With pages including; training, FAQs, products, etc.--it’s hard not to find what you’re looking for. Staying “on brand” is important for SPC so it’s important to us.
While we love them, Superior Effect Marketing does MUCH more than websites...
From Northern Minnesota…
Northland Lodge is a charming resort in Deer River, MN on scenic Lake Winnie. Their owner, Pat, came to us about ten years ago after struggling with their previous marketing agency. That experience left a bitter taste in Pat’s mouth due to the lack of customer service and support he had received, so we knew we’d really have to wow him to show that not all marketing agencies are built the same. Needless to say, he’s been with us ever since! Outside of the initial website build for the business, the services we provide to Northland Lodge have expanded over the years. Two huge ones for Northland Lodge is Social Media Management and Blogs. Blogs are a great way to keep a website relevant, as they introduce fresh content. By strategically using target keywords, the site is able to attract organic traffic, and boost a website's authority and credibility. Paired with the management of their social media, we share their blogs on their Facebook page to drive interest, and to funnel customers to their website. Everything we write and post is done with planning and intention. Northland Lodge’s owner, Pat, has told us that every time we post a blog for them, the phone rings off the hook! We love posting content that connects with their customers, especially when it is directly linked to an increase in their bookings!
To Northern Wisconsin…
Located on the shores of the largest freshwater lake in the world sits Apostle Highlands Golf Course in Bayfield, WI. The course's general manager, Bill (or Billy-D as we call him), came to us wanting a website to really highlight the beauty of this course. When social media began to show potential as a way to promote a business, he was initially apprehensive of trying something new, but we were able to show him very quickly the impact a well run social media campaign can make! Posts, Polls, Reels, and Giveaways on their facebook page have all helped bring people in from all over the region. With Reels alone, we have been able to increase wedding bookings at the golf course! When a course is as beautiful as Apostle Highlands, all you need is to find a way to show it off, and the bookings will come. We are happy to be able to make such a positive impact for a great business! We’ve done this through more than just social media though. We keep their Google business page up to date on a weekly basis, and make sure their Google reviews are being responded to. Ongoing optimization is one of the most important services we offer. After all the work of putting together a solid online presence, maintenance is key.
Whether you’re looking for one service… to start ;) or many services, let us help you figure out the best path for your business and lead you to success!
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.