Google’s new core update is nothing to fear because we are here! Core updates are described as “significant, broad changes to Google’s search algorithms and systems.” These core updates can cause stress to website and business owners for a multitude of reasons: uncertainty from past experiences, prolonged recovery time, fluctuating ranking, etc. This August, Google released its second core update of the year. So, we’ve been promptly doing the research to find out how to continue to maximize our partners' SEO. We’ve found that this update can be more beneficial than you might think. Make sure your shoes are tied as we walk you through the new Google core update.
Google core updates can cause pages to rank better or worse for what seems like no reason. This can be confusing and frustrating when you can’t put your finger on why. Google has said that website owners should not be looking for what to change because there might not be anything that needs to be addressed. They use this example: the top 100 movies in 2021 vs. 2024 will obviously change based on new movies and evolving trends, among other factors. This suggests that new content and evolving trends, among other things, are factors in how rank is determined. Even though this makes sense, the question is still, “well how do I keep up with the new ranking systems?” This long-awaited question has finally been answered.
Google has now released a list of questions to consider while evaluating content. This is breaking news in the world of SEO. This takes the dreadful mystery out of improving website rankings. These questions are used to make you think about your site on a deeper level. Like, “Does the main heading or page title avoid exaggerating or being shocking in nature?” They probably want you to ask this question because titles like this would not fall into EEAT(experience, expertise, authoritativeness, and trustworthiness). EEAT is a system Google uses to rank sites and makes a huge impact on SEO. So, if a website is exaggerating, are they trustworthy? Probably not. Google takes this into account when ranking.
Another question Google asks you to ask yourself is, “Does the content provide original information, reporting, research, or analysis?” Google values trustworthy experts to deliver information (especially in the age of AI and fake news), so they rank higher.
As we patiently wait to see what else happens with this new core update rollout, we’re eager to help our partners rank better with this new list of questions. We find it essential to pay close attention to every change in the marketing world so you don’t have to.
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.