When you open up your favorite social media app, what are you most likely to click on? A funny graphic? A lengthy post from your friend? Well, studies show that videos are on the rise! Who hasn’t stayed up too late ‘doom scrolling’? Or went down the YouTube rabbit hole? Lucky for the marketing world, this opens up a new and exciting opportunity. This ‘new’ innovative way to capture an audience’s attention has the ability to convey a message effectively and drive conversations. We’ll give you a peek into how we can give the world a glimpse of your business.
One of the many perks of using videography in marketing is the art of visual storytelling. Videos can convey a brand's message, values, and products or services in a way that resonates with viewers on an emotional level. The combination of visuals, audio, and motion creates a more immersive and engaging experience than text or images alone. This allows businesses to connect with their audience on a deeper level and leave a lasting impression.
Over 80% of internet traffic is generated from video content, which emphasizes the importance of incorporating videos into your marketing strategy. Videos have the ability to capture and retain viewers' attention for longer periods of time, making them more likely to absorb your message and take action, such as visiting your website or making a purchase.
Do you remember any of our acronyms from a previous blog? Well, that’s okay because we’re always here to help. SEO (search engine optimization) plays a vital role in making it easier to find your business online. Websites with video content are more likely to rank higher in SERPs (search engine results pages). By optimizing your videos with relevant keywords, you can enhance your SEO and drive organic traffic to your website.
For marketing purposes, videography is considered very versatile. The options are endless when it comes to the type of video you might want to create. Whether it’s a short attention-grabbing message (e.g., Reel) or a lengthy explanation of a subject (e.g., YouTube) your options are endless. The ability to modify videos for different platforms to create a larger reach creates yet another perk.
Social media platforms offer an endless amount of opportunities for businesses to build brand awareness to a massive audience. The average person uses 6.6 social media apps a month, creating a solid space for marketing efforts. Video content is highly shareable and generates more interactions than other types of posts. It’s simple to see that creating video content is the most effective way to create brand awareness.
Social media offers an abundance of tools and analytics to track the performance of your marketing efforts. Videography is no exception. Through metrics like view counts, engagement rates, and audience demographics, businesses can gain valuable insights into the effectiveness of their video content. This data can help make informed decisions for future marketing strategies.
It’s important to note there is a method to maximize your video's effectiveness. Understanding the platforms you’re using is crucial to its success. For example, capturing attention in the first 3 seconds is important for a successful reel. We’re constantly paying attention to social media updates and statistics for the success of the content we create. For example, YouTube is currently updating their ad breaks. They are no longer having frequent short ads and replacing them with less frequent longer videos. This is important to pay attention to because it affects your advertising efforts. Extending ad duration provides brands with a greater chance to connect with their intended audience while minimizing disruptions and enhances the viewer experience, potentially making them more receptive to ads. However, displaying fewer ads may reduce reach and potentially affect overall conversions.
Videography is here and it’s not going anywhere. So, enjoy the ride and let us help your business take advantage of it! Its ability to tell compelling stories, improve SEO, and adapt to various platforms makes it an asset in any marketing strategy. As the demand for video content continues to rise, businesses have the opportunity to capitalize and push their content out. Partnering with us makes the process easier and more effective. We’ll focus on what we do best: creating and editing video content for your business so you can focus on what you do best–running your business.
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.