This week in digital marketing, Microsoft launched a new tool that allows advertisers to run their campaigns across Google, Facebook, and Instagram, and Instagram announced plans to restrict the amount of purchase alternatives it gives.
Where does your business stand when it comes to social media? The best place to start is to do some research. You need to understand where your audience is to best target them.
It’s a weekend edition of “This Week in Digital Marketing.” Between last week and this week, we’ve got a number of digital marketing updates for you: TikTok, SEO, and more!
This week's top digital marketing stories include Apple's expansion of search advertisements on the iPhone and iPad, welcome emails' dominance in initial purchases and click-through rates, and Google's disclosure that certain Search Console sites were not indexed.
Your social media marketing plan will change depending on who your target demographic is. Where can you find people from various generations on social media?
Google unveiled a new, centralized tag solution this week, Twitter continued testing a new feature that would allow users to integrate images, videos, and GIFs in a single tweet, and over half of consumers are consciously reducing their spending.
This week in digital marketing, Google unveiled a new, centralized tag solution, Twitter continued testing a new feature that would let users add images, videos, and GIFs in a single tweet, and why almost half of consumers are consciously spending less.
In terms of digital marketing this week, TikTok is establishing social media's rules, CPG companies are charging consumers more, and holiday marketing is now in full swing.
This week in digital marketing, Instagram launched payments in chat, Google allowed election advertisements on YouTube, and Amazon Prime Day significantly increased e-commerce.
Digital marketing news from this week includes Microsoft enabling automated updates for shopping campaigns, Google adding support for auto tagging on all free listings, and Google introducing diagnostic insights for Performance Max campaigns.
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.