As the temperature has been dropping, we can’t help but notice it’s been getting chillier in our houses when we get home from work. Even the most stubborn have finally (and begrudgingly) turned on our furnaces for the winter.
While things are warming up at home, things have also been heating up in the office! Over the last month, we’ve launched two new websites for two very different types of clients and we’re proud to have played a part in growing their businesses. We love having such a diverse range of people that chose to partner with us!
Supporting Small Business
Our first launch over the last month was a gift shop in Ashland, WI, Home Expressions. The owners of Home Expressions, Tricia Bowers and Lindsey Zifco, have been an absolute delight to work with, and we love the enthusiasm the have for their shop! These ladies work tirelessly to make their shop just as relevant as the big box stores. They are proving that a small, privately owned shop can offer just as many goodies as their large competitors, AND keep prices very competitive. But wait, they’re not done expanding their business reach! We are working on finishing their online store (watch out Amazon) and the new site launch is just around the corner!
As we get closer to the holiday season, working with them has been a great reminder of the importance of supporting small businesses in your community. We hope each of you takes the time to get out and check out what sorts of businesses and services your friends and neighbors have to offer, and support those businesses with your hard earned dollars this year!
Everyone Needs a Little Mercy
Another website we’ve developed and launched is for The House of Mercy, a new sober house in Duluth, MN. We were approached by their Director, Clinton Strother, to build a website to help people who are on their road to sobriety find resources so they can start making plans to re-enter into a sober lifestyle.
Many of us have people in our lives that have struggled with addiction, and when people do make the decision to get better, it’s so important they have a place to readjust after their time in treatment. We knew that this was an important project to take on, and we are so proud to have been able to develop this website for the House of Mercy. We know that many lives will be changed for the better living within those walls!
It’s ALL fun and games
As some of you may know, Superior Effect Marketing does a lot of work with clients in the tourism and gaming industries. This week, Summer was out in Vegas for the yearly G2E (Global Gaming Expo). The G2E is a gambling industry trade show presented by the American Gaming Association. While there, she was able to get a sneak peak regarding the newest trends in marketing your business and resort that will be coming in 2024. We are so excited to put this knowledge into action for our clients in that industry, and look forward to gaining new clients and applying what we learn each and every day!
Stay warm out there
We hope you’ve enjoyed our October update, and please check out the new work we’ve published. If something you see inspires you, reach out and let us put our knowledge to work for you! Stay warm out there, have a safe and Happy Halloween, and look out for our November Newsletter coming up!
Knowing someone without social media is rare but somehow knowing someone who can manage social media effectively might be more rare. Every platform is constantly evolving to fit the users’ needs, which makes it more difficult to remain up-to-date on algorithms when marketing on different social platforms. With the average user using 6.6 platforms, how is your average individual supposed to keep up? At Superior Effect Marketing it’s not only our job, but it’s our priority to stay on top of the social media universe. So, if you were looking for some tips on social media, you’ve come to the right place.
Before diving into community building, it's crucial to ensure your team reflects the community you want to attract. Authenticity is critical for the success of your social media presence. People can easily detect insincerity and canned posts, so it's essential to engage with your audience in a genuine way. If you find yourself needing outside experts to connect with your own audience, it's a sign that something needs to change.
Niche Over Mass:
Social media trends are evolving, and we're witnessing a shift away from mass followings to a focus on niche topics. It's interesting to note that humans naturally gravitate towards connecting with smaller groups of like-minded individuals, similar to tribes. Platforms like Discord and BeReal are thriving because they enable personal connections within specific niches. Instead of trying to target the masses, concentrate on your chosen niche and position yourself as a thought leader within that community.
Building and Maintaining:
Building a social media community is similar to nurturing a long-term relationship. Just as in a marriage, it requires continuous effort, learning, and the addition of value on a daily basis. To establish yourself as the go-to authority within your community, you must be committed and unwavering in your dedication.
The Power of Humor:
Humor is a potent tool for establishing an emotional connection between your brand and your audience. Brands that truly understand their audience have successfully used humor to resonate with their followers. However, it's important to note that imitating may not be the best method to inject humor in your social stream. Be original, and you’d be surprised at the engagement you’ll receive. Recent studies suggest that brands should consider breaking away from the mold and going against the tide to stand out.
Building Your Social Team:
Recognize that no single individual can provide a complete solution. Self-awareness is crucial in marketing, and it's essential to understand your strengths and weaknesses. To offer a comprehensive service, consider bringing in specialists who can complement your skills and handle areas where you may lack expertise. This is a perfect opportunity to partner with a marketing firm that you trust, and who can provide a more complete solution.
Adding a Human Touch:
Modern marketing acknowledges that imperfections can be beautiful. There's a deep understanding of human emotions and the right moments to connect with them. Making calculated mistakes can build trust, as it shows your brand is run by real people who aren't afraid to be imperfect. It can be very refreshing when you see a major brand with a big budget share a post with a typo - we are all human after all!
Building a thriving social media community is an art that goes well beyond numbers. It requires authenticity, commitment, and a deep understanding of your audience's emotions. These valuable insights provide a roadmap for marketers seeking to create meaningful connections in the ever-evolving world of social media. Building a community on social media is both an art and a science, demanding dedication, creativity, and the willingness to stand out in a crowded digital landscape. We are always excited to help businesses create and manage their social media presence and have an outstanding record doing so. We would love to partner with you!
There has been A LOT of controversy–mostly scrutiny towards Google Ads. When you’re investing a lot of money into your marketing, you want to know it’s worth it. Now the question is…Is it? Google recently admitted openly to quietly adjusting ad prices to meet targets. The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads by as much as 5% for the average advertiser. For some businesses, it went up by as much as 10%! At SEM we recognize that transparency is everything in a business relationship. It is one of our cornerstone values and why our customers and partners trust us. So in the spirit of remaining transparent, we’re going to break down what’s going on with Google for you and dive into the details of this admission and its implications for advertisers–like us.
In a surprising turn of events, Google has openly admitted to making quiet adjustments to ad prices in order to meet their targets. This revelation comes eight years after Google Ad executive Jerry Dischler denied any manipulation of ad auctions. The admission has sent shockwaves through the pay-per-click (PPC) community and raised concerns about the trustworthiness of Google's advertising platform.
The acknowledgment by Google has left many disheartened. This admission raises concerns about the trustworthiness and credibility of Google's advertising platform. Trust is everything in the world of advertising, and Google's admission undermines this trust. The search giant's pursuit of quarterly targets, aimed at boosting employee morale, comes at the expense of businesses, both small and large, that rely on Google's advertising platform.
This revelation prompts advertisers to reconsider their reliance on Google. While the PPC community had suspicions about these practices, the admission has brought them into the spotlight. Advertisers are now questioning whether Google truly has their best interests at heart or if it's primarily focused on meeting financial goals.
One key issue raised by the industry is Google's lack of transparency. Advertisers expect honesty and openness from the platform they invest in. The recent admission calls into question the validity of Google's claims that it acts in the best interests of advertisers. The perception of Google's actions being driven by profit motives rather than advertiser benefits has left many disillusioned.
Another concern is the use of misleading terminology. Google's practices, presented as auctions with bids and bid strategies, may not accurately represent the reality of how ad prices are adjusted. The use of such terminology can lead to confusion and skepticism among advertisers.
During a federal antitrust trial, Google's Ad executive, Jerry Dischler, revealed the existence of something called RGSP (Ranking by Gross Search Platform). This practice involved switching the auction results to boost Google's revenue, positioning the second-place bidder in the top advertiser slot and the initial winner would be moved to the second position. Advertisers find this approach questionable and question the fairness of such actions.
Now, advertisers may rethink utilizing Google and look into alternatives to Google Ads. The loss of trust and credibility could prompt a migration away from Google's advertising platforms and explore other options, such as auto-applied recommendations, AI-driven solutions, or different advertising platforms altogether.
The admission by Google of quietly adjusting ad prices has ignited a heated debate within the advertising community. It has raised concerns about transparency, trustworthiness, and the accuracy of terminology used by the tech giant. Advertisers are left to ponder whether their reliance on Google Ads remains justified. The repercussions of this admission may well reshape the landscape of digital advertising, as advertisers seek more transparent and trustworthy platforms for their campaigns.
Transparency is at the top of our values as a business. We think it’s important to note the changes in the advertising world so everyone is kept in loop. We continue to monitor Google’s ever-evolving practices to ensure our customers’ and partners’ marketing budgets are spent with the best return on investment and as wisely as possible. As we’ve said before, when you partner with us we become a part of your team. We do everything we can to stay in-the-know to increase your overall revenue and grow your business.
When you open up your favorite social media app, what are you most likely to click on? A funny graphic? A lengthy post from your friend? Well, studies show that videos are on the rise! Who hasn’t stayed up too late ‘doom scrolling’? Or went down the YouTube rabbit hole? Lucky for the marketing world, this opens up a new and exciting opportunity. This ‘new’ innovative way to capture an audience’s attention has the ability to convey a message effectively and drive conversations. We’ll give you a peek into how we can give the world a glimpse of your business.
One of the many perks of using videography in marketing is the art of visual storytelling. Videos can convey a brand's message, values, and products or services in a way that resonates with viewers on an emotional level. The combination of visuals, audio, and motion creates a more immersive and engaging experience than text or images alone. This allows businesses to connect with their audience on a deeper level and leave a lasting impression.
Over 80% of internet traffic is generated from video content, which emphasizes the importance of incorporating videos into your marketing strategy. Videos have the ability to capture and retain viewers' attention for longer periods of time, making them more likely to absorb your message and take action, such as visiting your website or making a purchase.
Do you remember any of our acronyms from a previous blog? Well, that’s okay because we’re always here to help. SEO (search engine optimization) plays a vital role in making it easier to find your business online. Websites with video content are more likely to rank higher in SERPs (search engine results pages). By optimizing your videos with relevant keywords, you can enhance your SEO and drive organic traffic to your website.
For marketing purposes, videography is considered very versatile. The options are endless when it comes to the type of video you might want to create. Whether it’s a short attention-grabbing message (e.g., Reel) or a lengthy explanation of a subject (e.g., YouTube) your options are endless. The ability to modify videos for different platforms to create a larger reach creates yet another perk.
Social media platforms offer an endless amount of opportunities for businesses to build brand awareness to a massive audience. The average person uses 6.6 social media apps a month, creating a solid space for marketing efforts. Video content is highly shareable and generates more interactions than other types of posts. It’s simple to see that creating video content is the most effective way to create brand awareness.
Social media offers an abundance of tools and analytics to track the performance of your marketing efforts. Videography is no exception. Through metrics like view counts, engagement rates, and audience demographics, businesses can gain valuable insights into the effectiveness of their video content. This data can help make informed decisions for future marketing strategies.
It’s important to note there is a method to maximize your video's effectiveness. Understanding the platforms you’re using is crucial to its success. For example, capturing attention in the first 3 seconds is important for a successful reel. We’re constantly paying attention to social media updates and statistics for the success of the content we create. For example, YouTube is currently updating their ad breaks. They are no longer having frequent short ads and replacing them with less frequent longer videos. This is important to pay attention to because it affects your advertising efforts. Extending ad duration provides brands with a greater chance to connect with their intended audience while minimizing disruptions and enhances the viewer experience, potentially making them more receptive to ads. However, displaying fewer ads may reduce reach and potentially affect overall conversions.
Videography is here and it’s not going anywhere. So, enjoy the ride and let us help your business take advantage of it! Its ability to tell compelling stories, improve SEO, and adapt to various platforms makes it an asset in any marketing strategy. As the demand for video content continues to rise, businesses have the opportunity to capitalize and push their content out. Partnering with us makes the process easier and more effective. We’ll focus on what we do best: creating and editing video content for your business so you can focus on what you do best–running your business.
We’re humbled and proud
First off, we would like to express our gratitude to everyone who supported Superior Effect Marketing for Community Votes-2023! Not only did we rank in the four categories we told you about in our previous newsletter, we also ranked in a 5th that we hadn’t realized we were nominated in! We are so grateful for the support, and we are excited to keep building and improving for next year!
Community is Important
To segway from community votes to community events… we have been working with Lester River Rendezvous the last couple of years with marketing their yearly event, which is just around the corner!
Lester River Rendezvous is a festival that takes place right in the heart of Lester Park. The autumn background enhances the natural beauty of the area and creates a lovely setting for this fall festival. Vendor booths, food, fun and a rewarding school program offers a vivid account of the life in the fur trades during the 18th and 19th centuries here in the northland.
This is the Rendezvous’ 24th year, and has become a fall tradition for many families in the area. We HIGHLY encourage everyone to check it out! While the event does have sponsors, many of the activities are available due to donations from visitors and community members. If you would like to donate to a great organization whose primary focus is to build a stronger community, please follow the link! https://www.lesterriverrendezvous.com/
In keeping with our community theme, we want to welcome Superior Public Museums to our roster of the local clients! We truly appreciate being able to work with many local businesses and organizations, and enjoy the opportunity to help our community not only flourish, but to also thrive! We are so looking forward to building our relationship with Superior Public Museums, and making our mark in the non-profit sector!
Are you ready to take your business, organization or event to the next level?
Hey WYD? How’s your LLC? What’s your ICP, again? What’s your PPC looking like? How much is your CPC? You know it’s great for SEO, which in turn increases ROI! You’ve been landing at the top of the SERP? No way! I just saw your LP and I have to give you a H/T–I like that WYSIWYG. Well I’ve G2G, TTYL!
Let us translate…
Hey, what are you doing? How’s your limited liability company? What’s your ideal customer profile, again? What’s your pay-per-click looking like? How much is your cost per click? You know it’s great for search engine optimization, which in turn increases return on investment! You’ve been landing at the top of the search engine results page? No way! I just saw your landing page and I have to give you a hat tip–I like that what you see is what you get. Well, I’ve got to go, talk to you later!
When it comes to marketing your business, acronyms can feel overwhelming and sound like complete nonsense. Even after our translation more questions may have arised! Partnering with us helps eliminate the frustration of wordy marketing jargon. With a team that has 30 years of combined experience, we’re always keeping up-to-date on terms and concepts–along with their acronyms. This way, you don’t have to think about it! Or if you’re the type of business owner that want’s a more hands-on approach of partnership, we’re here to simplify! The less time you spend researching terminology the more time you can spend on improving your business and hitting those revenue goals. So, let’s go over a few marketing acronyms to make you feel more confident of your footing in the marketing world.
SEO (search engine optimization) is the practice of optimizing your website to improve its visibility and ranking in search engine results, making it easier for people to find your site when searching for relevant topics or keywords. This is a crucial way to bring people to your website organically (unpaid). The more traffic your website receives the more likely it is to be successful.
ROI (return on investment) is a measure that evaluates the profitability or effectiveness of an investment by comparing the gains or benefits against the cost or expense. ROI is important to pay attention to because it helps you assess the profitability of investments, allowing you to make informed decisions about where to portion out resources and whether your efforts are generating a positive return.
PPC (pay-per-click) An online advertising model in which advertisers pay a fee each time one of their ads is clicked. It is a way to buy visits to a website while waiting to earn those visits organically through methods like SEO. PPC is important because it provides a targeted way to advertise online, allowing you to reach potential customers actively searching for your products or services. You pay only when someone clicks your ad, making it a cost-effective and measurable way to drive traffic and conversions to your website.
Transparency is something we pride ourselves on. We continue to simplify the complicated aspects of marketing and keep our clients performing at the top! Have you ever thought about getting a marketing translator? BOP (become our partner)!
Google’s new core update is nothing to fear because we are here! Core updates are described as “significant, broad changes to Google’s search algorithms and systems.” These core updates can cause stress to website and business owners for a multitude of reasons: uncertainty from past experiences, prolonged recovery time, fluctuating ranking, etc. This August, Google released its second core update of the year. So, we’ve been promptly doing the research to find out how to continue to maximize our partners' SEO. We’ve found that this update can be more beneficial than you might think. Make sure your shoes are tied as we walk you through the new Google core update.
Google core updates can cause pages to rank better or worse for what seems like no reason. This can be confusing and frustrating when you can’t put your finger on why. Google has said that website owners should not be looking for what to change because there might not be anything that needs to be addressed. They use this example: the top 100 movies in 2021 vs. 2024 will obviously change based on new movies and evolving trends, among other factors. This suggests that new content and evolving trends, among other things, are factors in how rank is determined. Even though this makes sense, the question is still, “well how do I keep up with the new ranking systems?” This long-awaited question has finally been answered.
Google has now released a list of questions to consider while evaluating content. This is breaking news in the world of SEO. This takes the dreadful mystery out of improving website rankings. These questions are used to make you think about your site on a deeper level. Like, “Does the main heading or page title avoid exaggerating or being shocking in nature?” They probably want you to ask this question because titles like this would not fall into EEAT(experience, expertise, authoritativeness, and trustworthiness). EEAT is a system Google uses to rank sites and makes a huge impact on SEO. So, if a website is exaggerating, are they trustworthy? Probably not. Google takes this into account when ranking.
Another question Google asks you to ask yourself is, “Does the content provide original information, reporting, research, or analysis?” Google values trustworthy experts to deliver information (especially in the age of AI and fake news), so they rank higher.
As we patiently wait to see what else happens with this new core update rollout, we’re eager to help our partners rank better with this new list of questions. We find it essential to pay close attention to every change in the marketing world so you don’t have to.
Marketing is crucial to any business's success–especially digital marketing–but what does digital marketing mean exactly? Is it having a solid website that ranks well with Google and other search engines? Perhaps it’s appearing on social media feeds as ads or shares? These are just two of the MANY ways digital marketing can be utilized, but we’ve got others you haven’t probably haven't even considered. When you partner with us, we’ll create the perfect plan for your baby–we mean business.
To kick off our partnership, we’ll schedule a discovery meeting. You’ll share what your goals for your business are, as well as where you’re currently at with the business, and what obstacles you’ve come across. In order to be effective at what we do, we want the full picture so that we can provide options that would benefit you the most. A lot of marketing agencies will only offer bundles that are very general “one size fits all” options. While these options may work well for some, we find that most businesses are too unique to fit into something this regimented. Superior Effect Marketing’s approach is to tailor a strategy to your specific needs. Your budget is important to us and we will make sure that we maximize your ROI.
Website design and development is one of the most in-demand services we offer. Whether it is building a website from scratch, or making updates to an existing website, these services are essential in keeping your business ranking and discoverable online. Your website acts as a 24/7 storefront, providing information about your products or services to potential customers. No matter what industry you’re in, or what size your business is, a website builds trust, extends your reach beyond local boundaries, and offers insights into customer behavior. It's a fundamental tool for growth, engagement, and staying competitive in today's digital landscape.
Businesses of all sizes need websites of all sizes. For example, a new client of ours, Eddie has been in the hair industry for 19 years. Recently, he moved from California to Duluth. While his books were full in California, due to the nature of his business, he is essentially starting his business over from scratch in Duluth. He wanted a way to establish himself in a new city to grow his customer base as quickly as possible without breaking his budget. The most effective option we presented for Eddie’s needs was a landing page, Hairstylist Eddie Ortiz. A landing page is a single page website designed for a specific action. Which in this case included; an introduction to Eddie himself, his business, a gallery of photos to showcase his work, testimonials, and a link to his schedule–all in a style we collaborated on. We were able to stay within Eddie’s budget and now he’s ready to reap the benefits of having updated his marketing game.
A new venture needs a sharp website. A long-time client and friend, Gina Ramsey, came to us, ready to fulfill her lifelong dream of becoming an author with the release of her first book, Burnt Gloveboxes. Gina needed a website to not only promote and sell her book, but to promote herself as a blossoming author, and to give people a means of reaching out to her for bookings. With the multiple facets to her career as an author, Gina needed a website that is a little more robust to provide a wider variety of information. Her site includes: an about the author page, testimonials, upcoming events, a sign-up for a newsletter, and of course links to buy her new book “Burnt Gloveboxes.” Now, Gina has a fun website, Author Gina Ramsey, that fits her style perfectly and has established her as an author with ease.
Big companies require big websites. Of the many websites we’ve created, mended, or maintained, Superior Packaging Company (SPC) is one of the largest and unique. Their owner, Tom, came to us with the vision of setting his company up for success and becoming a leader of his industry by getting ahead of the game. After years of partnership, SPC is right where Tom imagined them to be, at the top of their market. The website itself exceeded his expectations by also becoming a successful form of commerce that does a fair amount of selling for him. With pages including; training, FAQs, products, etc.--it’s hard not to find what you’re looking for. Staying “on brand” is important for SPC so it’s important to us.
While we love them, Superior Effect Marketing does MUCH more than websites...
From Northern Minnesota…
Northland Lodge is a charming resort in Deer River, MN on scenic Lake Winnie. Their owner, Pat, came to us about ten years ago after struggling with their previous marketing agency. That experience left a bitter taste in Pat’s mouth due to the lack of customer service and support he had received, so we knew we’d really have to wow him to show that not all marketing agencies are built the same. Needless to say, he’s been with us ever since! Outside of the initial website build for the business, the services we provide to Northland Lodge have expanded over the years. Two huge ones for Northland Lodge is Social Media Management and Blogs. Blogs are a great way to keep a website relevant, as they introduce fresh content. By strategically using target keywords, the site is able to attract organic traffic, and boost a website's authority and credibility. Paired with the management of their social media, we share their blogs on their Facebook page to drive interest, and to funnel customers to their website. Everything we write and post is done with planning and intention. Northland Lodge’s owner, Pat, has told us that every time we post a blog for them, the phone rings off the hook! We love posting content that connects with their customers, especially when it is directly linked to an increase in their bookings!
To Northern Wisconsin…
Located on the shores of the largest freshwater lake in the world sits Apostle Highlands Golf Course in Bayfield, WI. The course's general manager, Bill (or Billy-D as we call him), came to us wanting a website to really highlight the beauty of this course. When social media began to show potential as a way to promote a business, he was initially apprehensive of trying something new, but we were able to show him very quickly the impact a well run social media campaign can make! Posts, Polls, Reels, and Giveaways on their facebook page have all helped bring people in from all over the region. With Reels alone, we have been able to increase wedding bookings at the golf course! When a course is as beautiful as Apostle Highlands, all you need is to find a way to show it off, and the bookings will come. We are happy to be able to make such a positive impact for a great business! We’ve done this through more than just social media though. We keep their Google business page up to date on a weekly basis, and make sure their Google reviews are being responded to. Ongoing optimization is one of the most important services we offer. After all the work of putting together a solid online presence, maintenance is key.
Whether you’re looking for one service… to start ;) or many services, let us help you figure out the best path for your business and lead you to success!
When it comes to the world wide web the only thing you can rely on is change. The internet has obviously transformed the way we live, communicate, conduct business, and if you’ve been paying attention over the last couple years – you now possess the potential to transform yourself into a brand. This shift does come with some caveats, especially through the lens of SEO (Search Engine Optimization). Let’s explore the importance of becoming a brand to maintain a strong online presence, and let's dive into the methods to accomplish this standing.
Anyone with access to the internet can cultivate a digital persona that resonates as a brand. Whether this transformation is a blessing or a curse is a matter of perspective. Many small businesses and independent entrepreneurs are satisfied with being recognized as entities rather than full-fledged brands. However, considering how SEO factors in, there's minimal room for disagreement – embracing a brand identity is crucial to secure lasting online presence.
"If you can't beat them, join them," takes a new meaning following each Google algorithm update. The fundamental reasoning is clear – brands form the foundation of ‘Google's Knowledge Graph’, the framework that weaves the fabric of online information together. In other words, Brands are King. By establishing your businesses presence as a brand, you position your business to capture Google's attention and acknowledgment over the long term.
One telltale sign that you – or your competition – have become a recognized brand in Google's eyes is the presence of a non-local (generic) knowledge panel upon searching for your brand. In other words, your google business page pops up. This is a solid indication that Google acknowledges you as a bona fide brand, more than just a mere entity. This feature also reveals the brands you're affiliated with, a handy piece of information for competitive analysis. To gauge your competitors' status, this step should be an essential part of your audit – awareness of these affiliations is shared by Google itself.
Becoming a brand isn’t necessarily ‘quick and easy’. It's a journey that demands a cohesive team strategy. To effectively brand yourself or your business, consider integrating the following steps into your branding strategy:
1. Strengthen Your Online Presence
Your branding starts with your website and content. Make sure your site has thorough information about your business, leadership, culture, and history. Remember, just having these tags doesn't make you trustworthy. Create meaningful content and structure it to help Google understand your brand. Also, use the "same as" property to link to your official channels.
2. Weaving a Web of Associations
A crucial part of building your brand involves connecting with other respected entities, or “backlinking”. This links your brand into a complex network. While we may not know exactly how Google's connections work, there are strategies to help create these links:
3. Being everywhere helps people remember you.
To be recognized, spread your brand across different platforms. The goal is to make people search for your brand, something Google notices. While it might seem overwhelming, you can do it smartly:
4. Curate Positive Mentions
The culmination of your brand-building venture involves curating favorable mentions to amplify positive sentiment and broaden their visibility. This practice bolsters social proof and augments conversion rates, warranting its incorporation into your strategy:
Building a brand is a big task that takes a lot of time and a lot of effort. The good news is, the possibility is accessible to everyone, and if done correctly can lead to quick rewards like more website visitors, better search engine rankings, and higher sales. If SEO data is any indication, it's necessary for lasting online success.
Embrace branding and let us help your online presence soar in the digital world.
In today's fast-changing business world, it's crucial for companies to keep up with the latest technology to stay competitive. One big game-changer is having an online shop. This is basically an online store where people can buy things. The mix of modern technology and how people shop these days makes it a great idea for your businesses to have an online shop as a key part of your business strategy. No need to dig through the racks, we’re making it easy for you to find the information on the benefits of integrating an online shop into your business strategy.
Regular stores only have the capacity to attract customers who live nearby. However, online shops are like magic. They can talk to people from all over the world. This means more potential buyers and a chance to sell to groups that might not even visit a brick and mortar. Plus, online shops don't sleep, so they're open all day, even when people in different parts of the world are awake at different times.
Regular shops need to cover overhead and pay for things like employees, rent, electricity, and general maintenance and repairs. On the other hand, online shops don't require the same level of investment and continued upkeep like your traditional stores. Sure, setting up an online shop might cost some money at the beginning, but it's often cheaper in the long run. This means more money can be spent on making products better, telling more people about them, and giving customers a more pleasant experience.
Online shops are like secret spies (but the good kind). They can watch what customers do, such as what they look at and what they buy. This information is super constructive. It's like knowing what a friend likes and surprising them with cool gifts that will become their faves! Your business can use this info to sell items and services that people want, show ads that people like, and make sure customers are happy.
Wouldn't it be great if shopping was as easy as clicking a button? Well, that's what online shops do. People can shop from their cozy couch or even while they're waiting for the bus. Online shops can also remember what people like and show them more things they might like. It's like having a personal shopping assistant.
Everyone nowadays has a tiny computer in their pocket – a smartphone. People use it for everything, especially shopping. Online stores can be like a cozy corner in the smartphone world, where shopping is a breeze. No matter if someone uses a computer or a smartphone, the online shop will look and run with ease.
Imagine a shop that can change its shape and size anytime it wants. That's what online shops can do. If the weather changes, a new trend pops up, or people start liking something new, online shops can change with them. This will help your business always stay in the game and be ready for anything.
Having an online shop isn't just a cool idea anymore – it's something your business really needs. It will enable you to talk to more people, save money, understand your customers, make shopping fun, and be ready to adapt quickly to changes. As the business world keeps changing, online shops are like a guiding light showing the way to success. We all learned how valuable and necessary online shopping truly was during the pandemic, and now it is completely mainstream. If you don’t have an online store, you should definitely consider it! First step, give us a call, drop us an email, or submit a contact form on our website - we’ll help you get your store up and running on your schedule and within your budget!
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.