SEO: How Long Does it Take to Work?

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As you’ve probably already gathered, SEO is crucial to the marketing world. In our blogs, we’ve told you what it is and why it’s important. However, the most frequent question we are asked by our clients is: ‘How long does SEO take before we start seeing results?’ Another question asked often is: ‘What SEO strategies are we implementing for your business?’ We’re opening the blinds to shed some light on the subject.

SEO results are described as a significant uptick in organic traffic. Organic traffic refers to the visitors who visit a website through unpaid, natural, or organic search engine results. In other words, these are the users who find your website by clicking on a link that appears in the search engine's results pages (SERPs) without any direct payment or advertising involved. It’s essential to have patience with SEO results because on average, it takes months to a year to see results. However, there are 3 important factors that help your SEO.

Your actions matter. Once you implement SEO strategies, the clock for seeing results begins ticking. Many businesses fail at SEO even after hiring experts because they struggle to put the recommendations into action. This can happen for various reasons, like a lack of support for SEO efforts or technical challenges with the website. Regardless of the cause, every month wasted without implementing SEO strategies means you'll have to wait longer to see positive results. Time is essential in SEO, and delays can hinder your success.

First things first! Make sure your website is user-friendly! Improving a challenging website to compete in search results takes time, especially if you have technical issues, past penalties, or are affected by Google updates. New domains also need more time to see results. However, some quick fixes can lead to fast SEO improvements, like resolving accidental robots.txt file blocks that prevent search engines from accessing your site. These fixes are rare but can bring significant results quickly.

Keep an eye on the competition! In SEO, focusing on outperforming your competition is crucial rather than just pleasing search algorithms. However, competition can be tough, especially if your rivals have more resources. Staying agile and creative can still give you an edge. Some industries, like health or finance, face higher standards from Google, making competing more challenging. Additionally, aiming for top rankings in highly competitive keywords requires significant effort and time and budget.

Does a year seem like a long time? We think so, too. Luckily we know how to speed up the process. We offer an in-depth SEO audit. This can pinpoint precisely how to fix your site and how to beat the competition with prioritized recommendations on what actions will make the most significant impact. When you partner with us, we continue to keep an eye on your SEO because we know it’s not a one-time thing.

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