What is Search Engine Optimization (SEO)?

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I think we can say with 100% certainty that the internet is here to stay. Not only is it here to stay, it is evolving faster everyday! This can be great if you’re a business owner who captures leads through your website, as long as your website is being managed properly…

A recent study shows that 68% of all website visits start with a search, a powerful way to capture new customers. However, that same study also showed that 99% of these searches never click to view the second page of results. So if your website isn’t ranking on the first page of Google's search result, the site isn’t doing much for you. But fear not! Some analysis and tweeking to your site can always improve your ranking!
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One of our leading services at Superior Effect Marketing is Search Engine Optimization, and we’ve got the statistics to prove it!

​One of the shining stars in our lineup of amazing clients is the Apostle Highlands Golf Course. Once we started working with them we learned very quickly that the golf business is a competitive one! With so many different courses open throughout the summer, ranking on the first page of results can be a challenge, but we met that challenge head on, and Apostle Highlands not only ranks on the first page of Google results, it ranks in the top spot! Not too shabby if you ask us!

You may be asking yourself, “How can I ensure my website ranks well?” The truth of the matter is, a lot of work goes into a good google ranking. At Superior Effect Marketing, for an existing page, we start with an SEO (Search Engine Optimization) audit. We will pull data that will show us what is working well, but we’ll also be able to pinpoint areas of opportunity. Once we are able to focus on those problem areas, we can formulate a strategy to begin turning things around. Keywords, technical coding and tags, optimized content, google reviews, and how often fresh content is added to your website are all taken into account. We then create and implement a strategy that will turn your deadsite back into your website! 

“But these things were done when I had my website built, why aren’t they working anymore?” This is a very fair question! Most people view the internet as a fairly stagnant thing, but in reality, it’s almost become a living thing! New websites are published every day, and the algorithms can change without warning. Because of this, your website needs to be updated fairly often. You wouldn’t buy a new car and never change the oil, right? For our retainer clients, SEO updates are performed on a regular basis (monthly and quarterly). This helps the website stay relevant and current, but also helps ensure your website performs well in Google’s algorithm. If you go too long without an update, Google will assume that you’ve abandoned your site, and you will see your ranking plummet. This is why we really stress the importance of blogs, fresh content, and asking your customers to leave you Google reviews! These are vital in ensuring your site ranks high, which will keep you visible to all those potential customers!

“How can I get my website back on track?” Reach out to us! While you may try to accomplish this yourself as a cost saving measure, the truth is, it takes time and some skill to hit all these points. As we mentioned earlier, the Internet and Google are changing on a daily basis, and who has the time to keep up on all the new information - WE DO!  Why waste your time and potentially cost yourself money by not hiring out for these technical aspects. That is time you could be spent working on your actual business, hopefully doing what you love! And as luck would have it, SEO is what WE love! It’s a mutually beneficial partnership! 

At Superior Effect Marketing we know how much time, money, and effort has been put into your website's success. So, let US make sure it isn’t for nothing–we’ll make sure your website isn’t a deadsite.

SEO
​We know it. We get it. We'll make it work for you.

make sure your website isn’t a deadsite