It’s a weekend edition of “This Week in Digital Marketing.” Between last week and this week, we’ve got a number of digital marketing updates for you: TikTok, SEO, and more!
TikTok Announces Three New Shopping Ad Features
The social media video platform TikTok has announced that it is releasing a new suite of commerce ads dubbed Shopping Ads, just one month after it allegedly abandoned plans to introduce shopping ads into the US. Three new ad formats—Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads—will be put to the test.
No information was provided as to why TikTok decided against bringing shopping advertisements to the US. We were certain it wasn't going to happen after the terrible UK debut. To see if you qualify to test out these new capabilities as an advertiser, check your account.
6 Fundamental Truths About SEO
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage.
Google’s goal is to please users, so they have leaned heavily into things like user experience and rewarding truly expert, accurate, trustworthy content.
Twitter Now Has Podcasts
The updated Spaces have hubs where users may group audio files according to themes like news, music, sports, and more. Listeners can now easily access more personalized Spaces sections on subjects they find interesting thanks to the redesigned design.
Now that Twitter has joined the fray, businesses who are considering podcast advertising may want to look into opportunities a little more carefully. It's too soon to say whether the new redesign will result in more listeners, but having podcasts available on more platforms might encourage creators to produce and broadcast more.
Pumpkin Spice Latte And The Mystery Of The Missing Consumer Conversations
The pumpkin spice latte (PSL) is the stuff of marketers' dreams. Starbucks introduced it in 2003, and since then, it has become a cultural symbol, spawned a brand-new consumer goods market, and, oh yes, brought in around $2,000,000,000 in revenue for the corporation. It also teaches you how to analyze data for things you're not seeing.
The success is partly due to the limited supply. The day the PSL goes on sale each year has come to be considered the unofficial start of fall because it is a seasonal beverage. Despite the fact that the date is now almost always before Labor Day, this is still true since it is so deeply ingrained in American popular culture.
Twitter Is Testing A New “Tweet Tiles” Display For Publisher Links
A new display structure for tweeted links called Tweet Tiles has started to be tested by Twitter. The tiles will feature bigger pictures, more text, and a clear CTA button.
Twitter is renowned as a forum for discussion. With redesigned graphic CTAs, Twitter might be seeking to increase engagement and clicks. Regular Twitter users who publish should test these new Tweet forms and examine their engagement metrics.
The new formats do, however, appear to be familiar. Quote Tweets resemble bespoke Facebook post backgrounds, while Tweet Tiles resemble Pinterest boards and native Facebook advertisements. Is Twitter attempting to fit in with and mimic other social media sites? When these new formats are released to the general public, it will be interesting to observe how users respond to them.
Instagram Is Testing 2 New Ways To Control Your Feed
To give users more choice over what they see in their feeds, Instagram has introduced two new features. The ability to label multiple entries in the Explore area as Not Interested is the first feature. Users won't see similar posts in the future because those posts will be hidden. Users now have the option to inform Instagram that they do not want to view suggested posts containing particular words, phrases, or emojis in the captions.
Users of social media dislike being overrun by promotions or adverts, especially if the content isn't useful or pertinent. Brands should review their Instagram analytics to determine whether the material they are sharing is popular with their target demographic.
Google: Helpful Content Update Isn’t Done
What would you say in a word association game regarding Google's useful content update? Dud? Underwhelming? Or something similar?
So far, this seems to be the general sentiment. One week ago, Google's helpful content upgrade started to roll out. The whole rollout would take two weeks, according to Google.
Updates to the Google algorithm may affect your ranks, traffic, and earnings. We were made to believe by Google that this would have a big effect. So far, it hasn't (at least, we haven't heard of a significant number of websites being severely impacted). But you shouldn't disregard this update.
Google Shares 4 Examples Of How To Improve A Meta Description
Examples of "bad" and "better" meta descriptions have been added to Google's help page on managing your search results snippets.
Google advises avoiding these four types of “bad” meta descriptions:
Google’s examples of better meta descriptions:
In October, Google released its documentation on managing the snippets that appear in search results.
It's fantastic to see Google providing more detailed instructions on how to produce useful and comprehensive meta descriptions that are more likely to generate clicks and traffic, even though there is nothing earth-shattering and this is basically just basic SEO. Not that we can ever trust on Google to use such meta descriptions, of course.
Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.