This week in digital marketing, Microsoft launched a new tool that allows advertisers to run their campaigns across Google, Facebook, and Instagram, and Instagram announced plans to restrict the amount of purchase alternatives it gives.
Optimizing The Online Experience For Disabilities Improves It For All Customers
Over a quarter (26%) of adults in the US have a disability of some kind. Their disposable income each year is close to $500 billion. In the United Kingdom, 22% of the population is disabled. According to We Are Purple, a U.K. non-profit that supports individuals with disabilities, they and their families represent a $288 billion industry. According to the same survey, disabled persons worldwide have a combined annual disposable income of $1.15 trillion.
Implementing approachable marketing is necessary to connect with them. It happens when goods, services, media, and marketing are purposefully made accessible to everyone, including those with disabilities or impairments.
Instagram Is Cutting Back On Its Shopping Features
Instagram intends to reduce the number of purchasing options it offers in order to concentrate more on e-commerce initiatives that directly support advertising.
Advertisers and brands that largely rely on Instagram's shopping options may need to find alternative methods of product promotion. Advertisers should begin preparing for the changes as soon as possible, despite the fact that it is unclear when they will go into effect.
New Microsoft Feature Lets You Run Ads On Google, Facebook, And Instagram
Microsoft has unveiled Multi-platform, an all-in-one tool included in Smart Campaigns that enables you to manage your advertising across Google, Facebook, Instagram, and Microsoft using the Microsoft user interface.
Multi-platform advertising enables advertisers to reach a wider audience by giving them a central location to manage and analyze campaigns across the most widely used ad platforms. Your budget can be optimized for performance by the Microsoft AI as well.
When it becomes generally accessible, I'm looking forward to testing out what seems to be a rather robust and intriguing feature. It's convenient and exciting to be able to handle Google, Facebook, Instagram, and social marketing from a single dashboard.
Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.