The flow of digital marketing keeps us on our toes, and that’s one of the reasons we love it. The need to change up a marketing strategy can be the best reset a company needs to improve their business.
GOOGLE: Adds New Merchant Features Ahead of the Holidays
Google announced new features in Merchant Center to support retailers running promotions, sales, and price drops, including a "Deals" feed in the Shopping tab.
Additionally, the company plans to integrate with Shopify and WooCommerce so that merchants can showcase their deals across Google surfaces.
Here’s what you need to know about the new features.
The “Deals” feed
New ways to track in Merchant Center:
With the new features eCommerce marketers now have multiple places in Google to showcase deals. Retailers running promotions, sales, or price drops need to maintain their product feeds to be eligible for these organic ways to reach shoppers.
How does the TikTok For You page algorithm work?
TikTok’s algorithm (a.k.a. recommendation system) recommends content based on users’ actions, preferences and account settings.
Here are the factors that affect what shows up on the For You page:
Here’s what the For You page algorithm doesn’t take into account when recommending videos:
Which is great news for beginners! If you play your cards right, you can go from zero (followers) to TikTok hero overnight.
And how can the For You page algorithm work for you? Basically, getting on the For You page triggers something of a snowball effect:
Google recommends placing videos on dedicated pages for maximum exposure
Google has updated its video best practices help document to add a section around how to help your video gain maximum exposure in Google Search. The updated section says “to give your videos maximum exposure, create a dedicated page for each video, where the video is the most prominent subject on the page.
How Google’s continuous scroll can affect impressions and CTR
When continuous scroll initially rolled out, SEOs had questions about how reporting would work and how the change might translate to new user behavior. In short, reporting within Search Console remains the same as it did prior to continuous scroll, but impressions may increase for positions 11-20.
Tracking rage clicks with Google Analytics, Tag Manager and Hotjar
The team over at Portent has developed a method to get rage click events to appear in Analytics reports, be observable recordings in Hotjar and display a survey to visitors to provide feedback on their user experience. Tip of the hat to Rommel Alcobendas, CRO strategist at Portent, and his team for this hack.
Google releases November 2021 spam update
Google is rolling out a new search ranking algorithm update targeting the more spammy side of the search results. The company is calling this update the “November 2021 spam update.” It should take about a week to fully roll out and be noticed in the search results.
“As part of our regular work to improve results, we’ve released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search,” Google announced on Twitter. Google linked to the generic Google webmaster guidelines for more guidance.
Google My Business now known as Google Business Profile as Google migrates features to Maps and Search
Google is renaming Google My Business to Google Business Profile, as it moves efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps and those respective apps.
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Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.