This Week in Digital Marketing - November 11, 2022

This week is full of social media updates in the digital marketing world. Facebook and Instagram have some new beneficial features, while Twitter’s popularity is in limbo. 

4 New Creator Tools For Facebook And Instagram
New tools have been released by Meta to assist creators in expanding their communities, finding new viewers, and making money from their content. Let's begin.

1. Updates to digital collectibles: Soon, creators will be able to produce and market their own digital collectibles both on and off Instagram. Additionally, Meta is adding support for the Solana blockchain and Phantom wallet and expanding the categories of digital collectibles that you can showcase on Instagram to include video. The names and descriptions of specific collections, for which OpenSea has enhanced the information, will also be accessible on Instagram.
   
2. Subscriptions on Instagram: In order to increase the number of creators who can make a reliable living and develop closer relationships with their most devoted fans, Meta is opening up access to subscriptions on Instagram to all qualified creators in the U.S.
   
3. Stars and gifts: Meta is introducing new features to make earning Stars and interacting with Star senders easier for creators already utilizing Stars. Meta is testing the new functionality with a small group of creators worldwide.
   
4. Professional mode for Facebook profiles: Creators can start building a worldwide community from their own profile using a set of tools available in professional mode. Creators can qualify to get compensation through Stars, in-stream advertisements, Facebook Reels, and Reels Play. They will also have access to tools for learning, audience and content analytics, and more.
   

These new capabilities may be used by established creators as well as up-and-coming ones to connect with audiences, expand their reach, and generate revenue on Facebook and Instagram.

YouTube Has Introduced A TikTok And Twitch Co-Streaming Feature
YouTube creators can now co-stream live videos with their pals on Twitch and TikTok. Go Live Together is the name of the new YouTube feature, which will be released over the coming weeks. Creators will have the option to invite visitors on board to exchange experiences, work together, or just "hang out." An extra possibility to monetize their work is provided by the placement of ads.

Apple Could Be Building An Ad Network For Live TV
In order to start in February of next year, Apple is now in talks with advertising partners and Major League Soccer sponsors. For advertisers who might be having a hard time standing out in a crowded advertising scene, new ad space is a welcome development. Stay tuned for more details once Apple makes a formal announcement.

Twitter’s Demise Would Cost Marketers An Important, Useful Channel
Taking a look at Twitter's financial situation, it is challenging to imagine how it might endure. Long before Elon Musk acquired it, the business was in dire financial straits; in the previous ten years, it had only produced a profit twice. By increasing debt and reducing revenue, Musk's purchase has made its financial situation even worse.

Twitter has given businesses a distinctive, quick route for interacting with customers. It has been utilized by several businesses to improve customer service through quick resolution of complaints. Others have radically, unexpectedly, and favorably expanded the scope of their brand values.

Despite all of Twitter's past public and political issues, many users, including brands, have established communities there. These connections are challenging to replace.

Instagram’s In-App Post Scheduling Tool Now Available to Professional Accounts
The new in-app post-scheduling feature for creators and companies has just been released by Instagram. You may schedule Reels, Photo, and Carousel posts with the new tool up to 75 days in advance.

Now that Instagram has made it simple to interface with third-party technologies, brands and social media advertisers who control Instagram accounts may quickly plan posts. This functionality is probably going to be useful during the hectic Christmas season or when businesses and agencies are trying to find methods to save money.

YouTube Has Expanded Its Comment Translation And Smart Replies
Recently, YouTube stated that access to Smart Replies, its streamlined, template answer feature that enables quick replies on videos, as well as the development of its comment translation tools, will both be expanding.

For viewers in many nations and who speak various languages, the translation tool may facilitate and enhance video interaction and engagement. Interacting with your audience and getting comments is a great method to build your community if you're a creator.

Digital Marketing Snippets

• When looking to grow your YouTube channel, stick to one topic. That way, when people find you for specific content, you can keep providing the value they’re looking for.
  
• YouTube shorts will be available on TV. The format will allow for additional information about brands or channels on either side of the video playing.
  
• Twitter has seen a lot of changes lately. A recent addition to the platform was an “official” badge/label, but it was removed within 24 hours. 
  
• Podcasts are a top channel for B2B marketing. It’s a great channel to repurpose other content like blog posts and white papers.
  

Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!