This Week in Digital Marketing - June 3, 2022

Salesforce makes it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their items discoverable on the social network as part of a new partnership, Netflix catches up in the AVOD game, and more in this week's digital marketing news.

Salesforce Partners with TikTok for Social Commerce
Salesforce will make it easier for merchants using Salesforce Commerce Cloud to communicate with TikTok customers and make their products discoverable on the social network as part of a new relationship. Integrations with social media sites like Facebook and Instagram are already in place in Commerce Cloud.

Unless social media entirely collapses, it's a safe assumption that social commerce will be a large part of the future. It's where audiences are, and being able to assist them in discovering and purchasing things without directing them to another channel is invaluable.

7 Practical Ways to Make Customers Fall in Love with Your Business
Going the extra mile for your consumers will always leave a positive impression. Surprise your customers, incorporate their comments, and leverage your partners to make your firm stand out.

1. Overdeliver
   
2. Give before you ask
   
3. Make yourself remarkable through special services
   
4. Listen to customer feedback from a neutral standpoint
   
5. Adjust based on reviews and feedback
   
6. Find ways to surprise your customers
   
7. Leverage your partners
   

Netflix is Playing Catch-Up in the AVOD Game
In the advertising-based video on demand (AVOD) game, what was once everyone's favorite (and only) streaming provider is now playing catch-up. Netflix grudgingly indicated that they will likely enter the AVOD sector, following a 200K subscriber loss in Q1. Netflix is taking a battering in the upfronts, trades, and boardrooms, as many long-tenured execs in the TV and streaming business saw this coming a mile away.

3 Content Marketing Strategies to Support SEO Success

1. Identify user intent
   
2. Prioritize content quality, not quantity
   
3. Focus on E-A-T (expertise, authoritativeness, & trustworthiness) through external linking and footnotes
   

Lapsed Customers Aren’t the Same as Unengaged Subscribers
If you don't get the results you desire from your reactivation campaign – more income, more purchases, more email opens and clicks - you might assume that reactivation programs don't work.

Not necessarily. If you're treating all of your lapsed customer and subscription ghosts the same, your reactivation program isn't functioning correctly.

Consider what you want to achieve with your lapsed/lapsing clients and unengaged subscribers. Use those goals to guide your strategy and execution of distinct email campaigns to help you meet your goals. To help with decision-making, give each program a name that corresponds to the goal.

A reactivation program is designed to entice customers who have stopped buying from you to return. A re-engagement program reaches out to subscribers who haven't opened or clicked on your emails in a long time. Each program's artistic direction will be distinct. When you look at them this way, it's easy to understand why a one-size-fits-all approach won't work.

9 Ways to Become an SEO Problem-Solver

1. Understand your stakeholders (all of them)
   
2. Set up roles and communication plans
   
3. Maintain baselines and goals
   
4. Leverage your strategy and plan
   
5. Go off-script and be agile
   
6. Develop technical skills and/or resources
   
7. Have content backup plans
   
8. Be patient, but don’t wait
   
9. See roadblocks as opportunities
   

Snapchat Now Offers Dynamic Ads for Travel
Businesses may now reach out to tourists via Snapchat in a simple and automated method. Dynamic Ads for Travel is the name of the new product.

The new commercials will incorporate the following elements, according to Snapchat's announcement:

• Catalogs that are tailored to the demands of travel advertisers
  
• Advanced intent-based audience targeting
  
• Locally appropriate delivery based on the popularity of the place
  

Snapchat trails industry titans like Facebook and Instagram in terms of advertising dollars invested. Snapchat, on the other hand, is gaining traction, with the majority of its users falling into the Gen Z and millennial age groups. Snapchat is an excellent way to advertise airline and hotel offers, new destinations, and famous hotspots because those segments are the most diversified travelers.

Digital Marketing Snippets

• The only way to continually improve your marketing is by experimenting and trying new things.
  
• TikTok videos can now be up to 10 minutes long.
  
• It has been rumored that Apple will be releasing their own search engine.
  
• Nearly 45% of people are influenced to purchase online by email marketing.
  

Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!