This Week in Digital Marketing - June 17, 2022

We've talked about the newest developments in social media marketing, the rules of B2B marketing, and how to create content that will interest your audience this week in digital marketing.

Linkedin Announces Boosting For Event Posts
LinkedIn has just announced that the Boost button will now be available on the LinkedIn Events page. Advertisers will be able to promote events and boost registrations as a result of this.

Last year, LinkedIn introduced a new option that allows advertisers to Boost organic articles from their profile. This allowed them to promote an organic post to a larger number of their followers or to certain professional audiences.

To boost an event, go to your Events page and click the Boost button. Choose the audience for whom you want the ad to be seen. Set the timetable, budget, and payment information. This will create an event ad in the feed of the professionals you've chosen as your target audience.

7 Timeless Marketing Principles That Are Still Relevant

1. AIDA: Attention, Interest, Decision, and Action
   
2. Rule of Seven: When someone interacts with your brand 7 times, they’re more likely to remember it.
   
3. If you’re starting from nothing, it’s going to take some time to build your brand.
   
4. Content is king.
   
5. Capitalizing on new ad formats
   
6. There’s always money in the follow-up, that’s why long-term strategy is important.
   
7. Over time, CTR will decreased as platforms “age-out”
   

Today’s B2B Buyers Are Calling The Tune
The marketer and the customer engage in a dance in B2B marketing.

The decision to buy is never easy, so the marketer must respond to the want for additional information from the possible buyer, offering it until the time comes to convert the prospect into a customer.

This year, though, technology will not play the same tune. The pace has shifted. The music is unique. The dance steps are also quicker.

Once upon a time, a marketer and a customer danced the tango. They're doing the twist now.

10 Quick And Easy Tips From Linkedin For Creators

1. Look up common hashtags
   
2. Talk about timely topics
   
3. Experiment with formats and publishing times
   
4. Quality over quantity
   
5. Share your truth
   
6. Spark conversations - and keep them going
   
7. Be authentic
   
8. Share your experiences
   
9. Stop overthinking content
   
10. Ask for a quarter off for metrics
    

Tough Times Increasing Consumers’ Desire For Reliable, Trustworthy Companies
In the end, all businesses sell trust, and in these turbulent times, acquiring and maintaining that trust is the most crucial thing a company can do.

While some individuals believe marketing is the responsibility of a single department (yours), it is actually the sum of all the company's actions. Consumers want to be able to trust the companies from whom they purchase goods. It's up to marketing to convince the rest of the company that they, too, are accountable for winning or losing trust. It's up to martech in particular to collect the data needed to highlight what the company is doing well and where it needs to improve.

What You Need To Know To Grow Your E-Commerce Business
The past several years have altered every aspect of the e-commerce buying journey, from what customers expect and how they engage and buy online to the increasing complications.

Finding success in 2022 for e-commerce enterprises hinges around three important areas:

• In a cookieless world, finding the perfect balance between customer data collection and personalisation.
  
• In the view of consumers, providing a fast, free, smooth, and transparent shipping experience sets an e-commerce brand apart from the competition.
  
• E-commerce leaders can manage the quickly changing world of online shopping by adopting the correct kinds of innovative technologies.
  

Striking the correct mix between marketing, shipping and logistics, and technologies can be difficult in the battle to provide a better online experience.

Iab Releases Proposed Standards For In-Game Ads
The Interactive Advertising Bureau has produced suggested Intrinsic In-Game Measurement rules. For ads that appear in the gameplay environment, the proposed metrics address challenges such as viewability, measurement, and fraud.

Gaming as a marketing channel has enormous potential, with an estimated global audience of over 3 billion gamers - far larger than, say, the CTV audience.

Apple’s Ad Business May Reach $6 Billion By 2025
According to Apple Insider, the mobile advertising market is predicted to reach $400 billion in 2024, up from $288 billion in 2021.

Apple didn't stop tracking our data after the release of iOS14; it merely stopped sharing it. Is it true that Apple values privacy and customer experience above all else, or do they have other aspirations to dominate the digital advertising landscape? They undoubtedly have the clout, with 825 million paying memberships and a user base of over 1 billion.

Adobe: Online Prices Were Up Only 2% In May
According to The Adobe Digital Price Index, online prices rose only 2% last month compared to a year ago. That's a lot better than the rest of the United States, where inflation touched 8.2% in May.

May's internet pricing was 0.7 percent lower than April's and 1.6 percent lower than March's all-time high of 3.6 percent. The DPI monitors prices in 18 categories, ten of which witnessed declines in the previous month.

The Digital Price Index's category selection is intriguing for several reasons. First, you can't buy gas online (the current average price of ordinary is $5.009/gallon, up $2 from a year ago), which is one of the reasons its inflation rate is so low. Second, it excludes travel, which Adobe keeps track of. According to a separate report, airline ticket costs increased by 30% in May compared to the same month last year, and by an incredible 47 percent since the beginning of the year.

Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!