This Week in Digital Marketing - July 16, 2021

To provide the best marketing services, it’s important that we stay up-to-date with everything going on in the marketing world. Digital marketing has daily changes across platforms. Sometimes algorithms can change on a dime and other things change over time. 

​Is Twitter a Viable Marketing Platform Today?
Lately, Twitter has been a topic of discussion, as to whether or not it’s still a worthwhile platform for companies to utilize. Typically, it’s more consistently useful organically for brands that are looking for more conversational engagement, however, it’s more likely that a Tweet will go viral.
Twitter doesn’t provide as much traffic, but it has a large number of people. Ads are more affordable than other platforms. Facebook or Google drives a larger volume of traffic, but it is still a profitable platform. If something goes viral on Twitter, there’s an exponential increase in the reach a Tweet can reach. More high net worth people and businesses interact on Twitter, compared to other social media platforms.

​3 Big E-Commerce Marketing Trends for Q3 2021

1. Companies need to focus on Conversion Rate Optimization (CRO), which includes product pages listing, upsells, funnels, etc. The 4 Principles of CRO are: Have a clear value proposition, Incentivize your customers to act, Lower barriers to conversion, and Make customers feel secure.
2. Shopable Livestreams: If influencers are talking about it, people want to buy it, and this makes it easy. Shopify already has plug-ins created to leverage this trend.
3. Voice Search: Revenue from voice search is expected to hit $40+ billion by the end of 2021. 13% of homes in the United States have a smart speaker (like Alexa or Echo), and 36% of them are using it to make e-commerce purchases.

​5 Ways to Create a Fantastic Company Social Media Account

1. Post wins about the people within your company. This builds company culture, which helps recruit people, in turn growing your company.
2. Share about people in your company to help humanize your business.
3. Showcase your work: Add case studies or new products to help drive new customers. Leaking previews works really well.
4. Share customer wins and testimonials. Word-of-mouth is a powerful way to increase traffic.
5. Have input from your company and team. Take that input into account to cultivate the best content to increase your sales and revenue.​

​Not all digital marketing updates apply to all companies, however, there will be some that are important to you and your business. Here at Superior Effect Marketing, our team has the skills and knowledge to ensure your company is using the best practices to promote and grow your business. Contact us for a consultation!