We’ve made it into 2022! Starting the year off on the right foot isn’t make-or-break, but it can make a world of difference when it comes to your marketing strategy. Did you start the year with some hiccups? No worries! We’re here to help. Not sure what you’re missing? This update could help.
Meta will Remove Targeting Options for Sensitive Topics on January 19
Meta will remove certain targeting options relating to sensitive topics on January 19, 2022. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for deprecation.
Why we care: Facebook advertisers should ensure that they are not relying on the targeting options mentioned below or any other targeting options that may relate to sensitive topics, as those will likely be deprecated at some point as well.
Although the options mentioned below are going away on January 19, 2022, campaigns will continue to deliver for about eight weeks after that, until March 17, 2022, which should give advertisers some time to test out alternatives.
User Experience is the Difference Between Mediocre and Next-Level Search Marketing
It’s no secret that search engines are moving toward finding ways to measure this experience. Google’s page experience update (which is now officially rolling out) and the introduction of Core Web Vitals are a move in that direction, for example. We now have numbers behind the ways that searchers experience our websites: how fast does it load, how quickly can they actually interact with it, and does the page shift around annoyingly before they can use it?
Empathy is key to better search marketing. We’ve been focusing so long on those measurements of our own performance that we forget that there are actual humans trying to get things done on the other side of the computer screen. This not to say Core Web Vitals are NOT important. Instead, let’s build on what Google’s provided and go to the next level of user experience in search marketing. That starts with empathy. How can we become more empathetic search marketers so we’re providing a better user experience AND doing our jobs better too?
Top 9 Social Media Trends to Prepare for in 2022
Looking to Leave WordPress Behind? You’re Not Alone.
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems. Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market — was built in 2003 as a blogging platform, competing with names you rarely hear today outside of a historical discussion.
Apple Maps: What a Maps Web Snapshot Can Do for Your Online Content
How it works: Maps Web Snapshots allow you to visually share points of interest and location details simply by loading a URL. The maps share chosen data points and details, including business locations, geographic boundaries, routing information and parameters, which can be customized to display different overlay styles, color schemes, and map types, allowing you to choose what information your audience sees and how it appears on their screen. All you need is an Apple Developer account, MapKitJS key information and a domain to refer the Snapshot from. Once you set up the appropriate credentials, you can utilize Snapshots Studio to build your Maps Web Snapshot.
We’re excited for everything 2022 will bring for us and our customers. If you find yourself feeling less than excited about the year for your business, contact us for a consultation, and we can get your marketing strategy on the right track.
Summer has tons of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.