This Week in Digital Marketing - December 3, 2021

We’ve reached the final weeks of 2021. Our clients have been sharing their goals with us for 2022, allowing us to put together a marketing plan that will help them get the results they want for their business.

As always, things are constantly adjusting and changing in the marketing world, and we’re here to stay on top of it to keep your marketing plan ahead of the competition.

How marketers can adapt to Google’s local SEO changes
The events of 2020 have changed how local businesses operate as well as Google’s search results. And, while these shifts are designed to make search easier for consumers, many businesses have been caught unawares, losing visibility on Google.

• Improve quality of local reviews
  
• Edit knowledge panels using on- and off-site sources
  
• Adapt to mobile SERP changes
  

These changes to local SERPs, coupled with the rise in features focused on purchasing products and booking appointments, will require marketers to become more adaptable. But if Google provides actionable data along the way, businesses can rest assured they’ll be ready for what comes next.

10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.

1. Get the best out of every email you send out
   
2. Make the first good and professional impression
   
3. Boost your brand identity and awareness
   
4. Higher response rate
   
5. Quick access to your contact information
   
6. Generate new leads to your business
   
7. Improve your email marketing campaigns
   
8. Improve internal communication
   
9. Test and measure the performance of your email signatures
   
10. Build brand loyalty and engagement with every email you send    
    

Google says it values all local reviews, both positive and negative
Google has added a bullet point to the document that reads “Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers that you care and provide additional context. If the review doesn’t follow our posting guidelines, you can request to remove it.”

5 steps to automate your SEO processes using simple programming tactics

1. Create data storage space
   
2. Craft data visualizations
   
3. Develop a feedback loop
   
4. Build SEO alerts
   
5. Automate SEO processes with programming tools
   

Why Organic Traffic is a Balance of Amazing Content and SEO
Content increases traffic, but that traffic doesn’t have the same value if it doesn’t convert. Amazing content generates traffic that converts. When focusing on mid- to end-of-funnel traffic, pairing a great call to action with even better content can be a game changer for your number of conversions.

Should Your Business Have a Phone Number Listed?
Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. It improves business for both B2B and B2C companies.

3 Tactics to Improve CTAs for Increased Relevance and Conversions

1. Ditch the generic CTAs
   
2. Use your CTAs to strengthen the user journey
   
3. Prioritize differently-abled users
   

We’re here to help you through the holiday season and beyond! Make sure your marketing strategy is on track to level up your business. Contact us for a consultation!