This Week in Digital Marketing - December 23, 2022

Google has just modified its policy requirements for advertisers, the company is developing a new video search feature, and GA4 now allows you to copy many of your Universal Analytics audiences into GA4 properties. These are all developments in the world of digital marketing this week.

Google Search Testing Search In Video
Google is testing a new "Search in video" function that allows users to look for spoken phrases in videos. Although this function is reportedly being tried in the US as well, it is now being officially trialed in India.

In addition to being merely cool and, for some, mind-blowing, this demonstrates how search technology has advanced over time. Additionally, it might imply that advertisers who publish videos should make sure the language is understandable and that Google can effectively and correctly transliterate the words said in the video.

Google Updates Ads Policy Requirements
Google has just released updated policy requirements for the month of December.

“Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our users, employees, or the Ads ecosystem. If we see such content or behavior, we may take action, including but not limited to restricting or blocking your ads or suspending your account.”

All advertisers, even those for Display and Video 360 must adhere to the policies or risk their accounts being suspended.

GA4 Now Lets You Recreate Universal Analytics Audiences, And Personalize The Home Page
You may now replicate many of your Universal Analytics properties into GA4 properties using the Migrator for Google Analytics Google Sheets add-on tool, which is a feature of GA4, everyone's favorite new Google Analytics product. To make the information displayed on your homepage more pertinent, you can also personalize it.

First, by enabling you to tailor your dashboard and properties as closely to UA as possible, these new features try to make GA4 bearable. Even while it's far from ideal, this ought to at least add some more familiarity. These well-known characteristics may provide comfort to advertisers that have been sluggish to adopt or learn GA4.

Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!