This Week in Digital Marketing - December 17, 2021

We're down to one week before Christmas! How's your business going through the holiday season? Hopefully you've seen success. What about 2022? Is your marketing plan for 2022 ready for the new year? If you're still working on it, you might want to check out some of these digital marketing updates from this week to see if you need to make any changes.

3 Lessons for Creating a More Unified Customer Experience

1. Create more content without sacrificing brand consistency
   
2. Empower marketer and developer collaboration with low-code tools
   
3. Bridge the gap between customer privacy and personalization with first-party data
   

Navigating a Site Consolidation Migration
Many organizations find their sites in need of heavy-duty clean-up after consolidation. But, unfortunately, they don’t always have time to undergo continual optimization and maintenance. 

Working on crucial issues after a site migration and consolidation isn’t glamorous by any means. However, when engaging with any messy optimization project, you need to ensure your expectations align with the likely outcomes. 

The fact is, you won’t see the results of your efforts for some time. And that’s OK.

Google and other search engines need time to analyze the site for these changes, and we want them to be thorough. Fortunately, setting up the redirects directs visitors to the correct pages immediately, preventing UX problems until the consolidated pages are indexed and ranked.

5 Reasons Why Your Funnel Is Not Converting

1. Your page is too confusing.
   
2. You’re not generating enough revenue from each conversion.
   
3. You need to be iterating more on the creativity of your marketing.
   
4. You’re trying to make all your sales instantaneous.
   
5. Your offer is not compelling enough.
   

Google’s Mobile-First Indexing
Is your website optimized for mobile? Google had previously postponed mobile-first indexing indefinitely. Recently, the company announced that it will finish this process by July 2022. Google’s plan is to index only the mobile version of your website. 

4 Elements That Help Create Compelling SEO Content

1. Structure for scanability
   
2. Understand E-A-T (expertise, authoritativeness, and trustworthiness)
   
3. Answer the questions your audience is asking
   
4. Create linkable content
   

YouTube to Automatically Link to Places Mentioned in Videos
YouTube is launching a new link format within the video description box that provides “an easy and visual way for viewers to learn about locations mentioned” in the video, the company announced via its Creator Insider channel. Named “Places Mentioned,” this feature will be visible on the mobile app for iOS and Android for food and drinks videos where YouTube can detect places. The company has not released a timeline for the rollout or stated whether Places Mentioned will expand to more video categories.

How to Create Linkable Content to Drive More Site Traffic
When most SEOs think of link building, the thought of procuring high-authority backlinks often comes to mind. Creating linkable assets means marketers should know what topics and content formats are relevant to their audience. Relevant content needs to be formatted in appealing ways to draw in a wider audience. This can make it easier for readers to see its value and search engines to analyze its information. 

If you're looking to level up your marketing strategy for 2022, we can help! We'll create a custom marketing strategy that will provide positive results for your business. Contact us for a consultation today!