This Week in Digital Marketing - December 16, 2022

There haven’t been a lot of big changes in digital marketing this week, but we do have a couple updates and tips to share with you.

Google Releases December 2022 Link Spam Update
Just when you thought the year's Google Search changes were over, Google released a link spam update for December 2022. The global rollout of this Google algorithm update will take around two weeks.

Over the following two weeks, if you notice a drop in Google ranking, this new link spam upgrade may be to blame. Be sure you adhere to Google's webmaster standards and use only natural links. Improve your website to gradually draw in more links on its own.

3 Last-Minute Amazon Optimization Tips for the Holidays

1. Pay attention to your product videos
   
2. Keep an eye on dynamic pricing
   
3. Don’t overlook keyword bids
   

4 New Features On The Google Insights Page
To help advertisers navigate the holiday season and optimize their inventory, Google has launched four new features on the Insights page:

• Search terms
  
• Assets
  
• Audiences
  
• Change history
  

Over the upcoming Holiday season, the new Insights capabilities will help you identify trends, improve your marketing, and keep up with shifting consumer behavior. Before making significant adjustments to a campaign, advertisers should analyze their insights.

Digital Marketing Snippets (Well, snippet. We only have one for you this week.)

• Creating content for each platform will perform better, but can be very time consuming and not always necessary. Oftentimes, you can just tweak your content for one platform to fit other social media platforms.
  

Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!