This Week in Digital Marketing - December 10, 2021

We’re getting closer and closer to 2022. Are you and your team ready for the new year? Let us get you started on the right foot for Q1 (and the rest of the year!) with a stellar marketing strategy. Check out the latest in digital marketing news to see if your channels are up-to-date.

How to Test Your Content Site Strategy for Continued Improvement
Assessing the effectiveness of your content strategy is an integral part of growing your organic visibility as well as furthering your skills as an SEO. Techniques like forecasting can help you estimate the value a new piece of content or site change may generate for your business, but failing to record the real-life performance associated with those changes and comparing them with your forecasts may mean that you’re overlooking takeaways that can be used to improve future initiatives.

Consumer Research Differentiates Brands This Holiday Season
Consumers are watching and your time to connect with them and create long-term relationships is now. There are consumer segments that are spending lots of money this year, and if they’re not spending with you, it’s time to figure out why. Analyzing consumer research relevant to your specific category is a gift that you can give yourself – and one that will keep on giving throughout next year!

9 in 10 Customers More Likely to Overlook a Negative Review If the Business Responds Adequately, Yelp Says
Nearly 9 out of 10 people (88%) are more likely to look past a negative review if they see that the business has responded and appropriately addressed the issue, according to a survey on review quality and transparency commissioned by Yelp and conducted by Kelton. The survey also found that 97% of respondents believe that written reviews, alongside a star rating, are the most helpful type of online reviews for local businesses.

The Cost of Ignoring Website Accessibility
Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility.

Although the gains from enhancing your site’s accessibility may not be obvious, that doesn’t mean it isn’t crucial for your business and your audience. Many businesses have been sued over their sites’ lack of support for differently-abled users — a demographic that may rely on assistive technologies to navigate the web. When sites aren’t accessible, they are not only going to lose out on potential conversions from differently-abled users, but they also become vulnerable to legal action.

How to Drive the Funnel Through Content Marketing and Link Building
Businesses turn to content marketing because it can be an effective method for building brand awareness and guiding customers through their sales funnel. Yet, many have been unable to capitalize on their content marketing initiatives because they haven’t covered all aspects of the customer journey, didn’t keep track of their assets and wasted resources on duplicate content, failed to create unique content or were simply unsuccessful with their outreach efforts.

Are You Too Reliant on Facebook and Google Ads?
There’s nothing wrong with running Facebook and Google Ads. We utilize both of them for multiple of our clients, but it’s important to not put all of your eggs in one basket. Invest in a variety of marketing channels to keep in touch with your audience no matter where they’re at in an online space.

How to Choose Your Advertising Medium?
There are endless channels for you to choose from. Just because one channel is a perfect fit for your competitor, doesn’t mean that it will produce the same results for your business. This is where we come in. We can help your business navigate these channels to find the best marketing medium to produce results for your business.

Need to level up your marketing strategy? We’re here to help! Schedule a consultation with us to get started.