This week in digital marketing, Google unveiled a new, centralized tag solution, Twitter continued testing a new feature that would let users add images, videos, and GIFs in a single tweet, and why almost half of consumers are consciously spending less.
You Can Change Cookie Expiration And Update Settings In GA4
You can now alter cookie settings or expiration in GA4 rather than using Google Tag Manager or the global site tag code.
Last week, Google revealed that you may modify the default cookie settings directly in your account's GA4 property column area.
Instead of getting in touch with your developer or making modifications to the global site tag, making these adjustments may now be done quicker and more easily with GA4.
Twitter Continues Testing The Edit Button, Allowing Multimedia Tweets
Last week, Twitter said that they were testing a new feature that would let users include images, videos, and GIFs in a single tweet.
Currently, only the Twitter app can create and view multimedia tweets; neither function is currently available on desktops. Furthermore, the feature is only accessible to a small number of people, and there are no intentions to make it publicly available.
For a long time, Twitter users have clamored for an edit function. Since there is no evidence that non-Twitter Blue members will have access, this could be a ploy by the company to persuade users to subscribe. Multimedia posts may be a fun way for marketers to highlight their goods, but they are unlikely to have a significant impact on sales.
Google Releases Simple, Centralized Tag Solution
The Google tag, which was recently introduced by Google, is a straightforward, centrally located, reusable tag that makes it easy to embrace new features and improve data quality without having to change and add extra code. The global site tag has been updated and rebranded as the Google tag.
The introduction of a new tag could be perplexing for marketers. The global site tag is now being used by marketers; it's unclear if they should keep it in place or switch to the new Google tag. What transpires if consumers opt not to install the new Google tag is likewise unknown. What incentive do marketers have to utilize the new one if the global site tag will include the new features? The new Google tag, though, appears to be more manageable and intuitive.
3 Things To Know About The American Data Protection And Privacy Act
If passed, the American Data Protection and Privacy Act would be federal legislation that supersedes state data privacy laws. It's a major deal, not the least of which is the fact that it has bipartisan support in its current form. The phrase "current version" has to be emphasized because it has undergone multiple iterations and could undergo significant revision before it is submitted.
Almost Half Of Consumers Are Consciously Spending Less
Due to concerns about the cost of living, nearly half of consumers in the U.S., U.K., and Australia are consciously reducing their expenditure. 67 percent of professionals in occupations normally associated with offices favored working full-time from home, according to the 18,000-person poll.
This sizable sample of consumers demonstrates that they would want greater money as employees. It is intriguing to witness people attempting to balance conflicting motivations while the expense of living continues to be high, even though it is hardly newsworthy. Given that the cost of air conditioning increases faster than the temperature, having your company pay for it can result in significant savings. The expense of commuting, however, for some people obviously offsets these benefits.
Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!
Summer has tons of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.