New week, new digital marketing news! We’ve found the latest updates and are ready to implement them as needed throughout our clients strategies to ensure we’re reaching the max amount of potential customers.
3 Creative Ways to Use YouTube for Traffic
How to plan SEO content that actually ranks
In her hit session at SMX Create, Hubspot’s Head of English SEO, Aja Frost went over her proven framework for planning SEO content. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site.
The key is to have a blueprint before you get started. Here are three steps to planning content that actually shows up in search results:
90% of content on the web gets no traffic from Google, according to 2020 data from Tim Soulo of Ahrefs. The key to effective content that actually drives traffic and conversions is planning.
How Many Marketing Channels are Too Many at a Time?
Going omnichannel is a great marketing strategy. However, a broader range of channels is less attainable for small businesses. When starting your marketing strategy, choose a couple of manageable channels, then grow the number of channels as your business grows. Be smart when choosing your channels. Some channels are more valuable in certain industries than others. Our team can help you select the right channels for your business to start.
Although QuickBooks also contracts influencers on other social media platforms, it’s found more value on YouTube and TikTok because those platforms are video-first. While the company has partnered with numerous small business micro-influencers, this isn’t a throwaway campaign — it even features baseball player Alex Rodriguez.
Naturally, there are key distinctions between B2B and B2C marketing to be aware if you’re mulling over whether TikTok is right for your brand:
There are usually longer buying cycles in B2B, and they tend to be more logical purchases (rather than emotional).
An influencer with a large following may not be necessary. Instead, businesses should look for an influencer that is more impactful and resonates with the intended audience.
B2B influencers usually work full-time at major businesses, which means they may not be able to accept traditional compensation.
If you’re considering dipping your toes into B2B marketing on TikTok, it’s also good to explore hashtags to see how your (or a competing) product is being used, kind of like a live focus group. And, if you’re looking for ideas, search around for user-generated content that’s already highlighting your product and build from there.
New ways to show up when people search on YouTube
YouTube this week made two big changes to how search works on the video platform:
Why we care: If you want your videos to stand out in YouTube search, adding timestamps will now be critical. The new translation option gives your videos the opportunity to show up for an even wider global audience than before.
Contact our team today for a consultation! We can take your business to the next level with a forward thinking marketing strategy.
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.