We stay up-to-date with the latest digital marketing trends and platform updates, so you don’t have to! This helps our team provide the best marketing services to all of our clients. Check out the latest digital marketing news:
How to Segment Your Email List for Maximum Response
Segmenting helps you send people exactly what they want. Engaging with the right people with the right things. In a welcome email, ask people to click an option that best describes them and what they’re looking for. This way they’re getting emails that best fit them, rather than sending the same email to your whole email list.
When Should You Continue, Pause, or Scrap a Marketing Campaign
5 Ways to Get More Backlinks
LinkedIn Video Meetings to Help B2B Sales
Since it can be easier to close a B2B deal in-person or face-to-face, LinkedIn has rolled out a new video function that is integrated into the platform. Includes a scheduling tool and displays everyone’s LinkedIn profile. Plus they’re working on group meetings.
Brands today are thinking like seasoned news publishers.
Brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving up helpful content at the right moment.
This embrace of content is precisely what news publishers have been doing for decades and why more and more brands are approaching their content marketing like publishers.
Instagram is adding more e-commerce support with ads in the Shop tab
Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads, which are rolling out now to mobile users in the U.S., can include a single image or a carousel of images, and the test is currently only open to a handful of retailers.
Why we care: Ads in Instagram Shops may provide retailers with a new way to target audiences that are ready to shop. This is especially valuable as the industry moves away from cross-app tracking and third-party cookies, which may be less of an issue in this context since all of the user’s activity happens in the app.
“The company makes most of its money selling advertising, which appears in the feeds of users who browse the many ‘subreddits,’ or topic-focused forums, across the site,” said Mike Issac for The New York Times. But this also means “Reddit must compete against digital advertising giants like Google, Facebook and Amazon, as well as other ad-based social networking sites, including Twitter, Snap and Pinterest.”
Due to the format of Reddit, it may be easier to target audiences with specific interests, since they’re actively engaging in these certain topics, rather than just liking certain interests on Facebook from 10 years ago when someone started their profile.
But the company has been steadily improving its metrics, according to the NYT article:
Digital Marketing Snippets
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Summer has tons of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.