This Week in Digital Marketing - August 13, 2021

We stay up-to-date with the latest digital marketing trends and platform updates, so you don’t have to! This helps our team provide the best marketing services to all of our clients. Check out the latest digital marketing news: 

How to Segment Your Email List for Maximum Response
Segmenting helps you send people exactly what they want. Engaging with the right people with the right things. In a welcome email, ask people to click an option that best describes them and what they’re looking for. This way they’re getting emails that best fit them, rather than sending the same email to your whole email list.

When Should You Continue, Pause, or Scrap a Marketing Campaign

• If you’re breaking even or making a profit, continue.
  
• If you’ve tried different variations of a campaign and none are working, scrap them!
  
• If you run out of inventory or are lacking quality control for one reason or another, pause the campaign.
  

5 Ways to Get More Backlinks

1. 3-D Infographics - tends to generate way more backlinks
   
2. Buy a good popular widget or tool
   
3. Linked intersect and reach out to ask for backlinks
   
4. Getting alerts when you get backlinks then reach out for collaborations - build relationships with other companies and people
   
5. Performance-based press - you only pay when you get seen
   

Website Layout Design
Something to consider when designing a website layout is that 60% of users are searching from their phone. Their hand can easily reach a specific area of the screen. Many website menus tend to be in the upper left corner, which is the opposite of where most people hold their phone. Some companies saw a significant increase in profits when redesigning their website to be more user-friendly for their mobile customers.

LinkedIn Video Meetings to Help B2B Sales
Since it can be easier to close a B2B deal in-person or face-to-face, LinkedIn has rolled out a new video function that is integrated into the platform. Includes a scheduling tool and displays everyone’s LinkedIn profile. Plus they’re working on group meetings.

Brands today are thinking like seasoned news publishers.
Brands that have been successful at creating sustained customer relationships realized a new approach was needed, one steeped in content focused on demonstrating value and building trust by serving up helpful content at the right moment.

This embrace of content is precisely what news publishers have been doing for decades and why more and more brands are approaching their content marketing like publishers.

Instagram is adding more e-commerce support with ads in the Shop tab
Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads, which are rolling out now to mobile users in the U.S., can include a single image or a carousel of images, and the test is currently only open to a handful of retailers.

Why we care: Ads in Instagram Shops may provide retailers with a new way to target audiences that are ready to shop. This is especially valuable as the industry moves away from cross-app tracking and third-party cookies, which may be less of an issue in this context since all of the user’s activity happens in the app.

Reddit’s new round of funding will go toward driving new users and expanding advertiser options
Reddit announced that it raised $140 million in venture capital which increased the company’s valuation from $6 billion to $10 billion. While initially not planned, the fresh capital gives Reddit more time to figure out how to IPO eventually.

“The company makes most of its money selling advertising, which appears in the feeds of users who browse the many ‘subreddits,’ or topic-focused forums, across the site,” said Mike Issac for The New York Times. But this also means “Reddit must compete against digital advertising giants like Google, Facebook and Amazon, as well as other ad-based social networking sites, including Twitter, Snap and Pinterest.”

Due to the format of Reddit, it may be easier to target audiences with specific interests, since they’re actively engaging in these certain topics, rather than just liking certain interests on Facebook from 10 years ago when someone started their profile.

But the company has been steadily improving its metrics, according to the NYT article: 

• Reddit surpassed $100 million in revenue in a single quarter for the first time this year, up 192 percent over the same period in 2020.
  
• More than 50 million people now visit Reddit daily.
  
• The site has more than 100,000 active subreddits.
  
• The company has also been working on moderating subs recently, as well, including banning ‘The_Donald’ and other subreddits that degraded into forums of hate speech and violent conspiracy theories. Many of the other major players competing in the space (Facebook, Twitter) have been trying to do the same.
  

Digital Marketing Snippets

• How to Counteract SEO Traffic Drops: Don’t put all your eggs in one basket. If you only rely on one channel, you’ll be more likely to miss out on other potential customers.
  
• How to Produce 5 Pieces of Content a Day: Repurpose Content - Video is a great way to start with this. There are a lot of ways to slice and dice to put on different platforms.
  
• How many affiliate links are too many on a page? - There’s no such thing as too many! Google will not lower your ranking for too many affiliate links.
  

Contact us today to schedule a consultation! We can create a custom strategy for your company that includes everything you need to take your business to the next level.