This Week in Digital Marketing - August 12, 2022

Google unveiled a new, centralized tag solution this week, Twitter continued testing a new feature that would allow users to integrate images, videos, and GIFs in a single tweet, and over half of consumers are consciously reducing their spending.

Google Keyword Planner Gets A New Feature
Technically, the new capability was made available to users in 2021, but only to a select few. But as of late, Google has been gradually rolling out a tool called "Organize terms into ad groups."

By distributing keywords into pertinent ad groups automatically, this new function seeks to save advertisers' time. Use caution, though, as with most automation. Test, evaluate, and make required adjustments.

Google Updates Business Profile Posts Spam Policies
When it comes to posts on Google Business Profiles, Google modified its content restrictions to reflect what it now regards to be spam. "Examples of such content that is not allowed includes "duplicate photos, posts, videos, and logos," according to the new line included under the avoid section,"

What will happen if duplicate images, posts, videos, or logos are discovered in your Google Business Profile posts? Well, Google Search and Google Maps may reject or erase those posts.

If you frequently post to your Google Business Profile, be careful not to post identical images, videos, posts, or logos. You might be seeing some of your posts denied as a result of the updated standards Google added.

Deflation Comes To E-Commerce As Online Prices Fall 2% In July
According to the Adobe Digital Price Index, online prices were down 1% from last year and 2% from June in July. The price hasn't decreased since January 2020, shortly before the epidemic, and it did so after three months of gradually rising prices.

This is possibly a promising indication for the economy, similar to today's news of a lowering inflation rate in the United States. Or perhaps not. Because customers are spending more on increasingly expensive necessities like food, they may not be able to afford items like technology.

B2B Buyers Are Much More Concerned About A Company’s Values Than The General Public
Take note, B2B marketers: according to a recent survey, 72% of your customers think they are more likely to purchase from socially conscious companies. That is 17 points better than the average citizen.

For marketers, this entails generating sales, and the C-suite is aware that every decision made by the company has an effect on its bottom line. For the rest of us, it means that a strong market force is driving corporate accountability upward.

Some of this information will be useful to your company, while some will not. This is where we can help you. We can sort through these updates and determine which ones are most significant to you and your company. Contact us for a consultation!