What’s new this week? Twitter’s making moves, how to increase revenue with a better blog strategy, Google’s has some changes (what’s new?), and more!
How to Create a Three-Tier Blog Strategy to Increase Revenue
You'll need a blogging strategy that addresses these different levels before you start writing. Within the sales funnel, a three-tier blogging strategy can help influence and persuade the fundamental tiers of prospective consumers.
To create this three-tier blogging strategy, begin with a deep analysis of your current traffic and sales demographics, which hopefully your company or client’s company has available.
Start with a 50% share of your blogging strategy while writing for the newcomers' section of your material. Make a strong effort to create pillar or skyscraper elements that you may utilize as a central focus for internal and external links in the future.
Next, devote 25% of your blogging strategy to developing content for the middle of the sales funnel. These readers are knowledgeable but not specialists, and they require an extra push of persuasive material to visit your website again or become a client.
Here's where you can concentrate on super long-tail keywords – those that only typical experts in an area would be familiar with. These customers are ready to purchase right now. They are knowledgeable, but they are looking for the ideal product or partners for your company.
The first step in implementing a three-tier blogging strategy is to understand your audience demographics and sales data. Consider these customers. Sort them according to their knowledge of your industry and products/services.
Experiment with a three-tier blogging strategy that has a 50/25/25 split of focus areas. At each of these steps of the sales funnel, you can exert influence. Test frequently to find where you have the most success. The 50/25/25 mix is just a starting point; as your revenue grows, change it.
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How the Gaming Universe is Preparing Marketers for the Metaverse
Through the game industry, brands are dipping their toes into immersive VR experiences, commonly known as the metaverse. Brands have a variety of possibilities for connecting with the usually elusive gaming audience.
Decentralized virtual environments are already used by games and gamers. They're also a key demographic for firms searching for newer, younger clients who can't be found through traditional means.
Twitter Tests 3 New Ad Formats
Three new ad types are being tested by Twitter: Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but all Twitter users in the United States will be able to see the new ad formats (iOS, Android and the web).
Why We Care: Although Twitter does not have the daily/monthly active user numbers that Facebook, Instagram, or TikTok do, it can nevertheless help brands and businesses increase conversions and income. Because these ad forms are new, they may generate some initial interest from Twitter users. However, whether that focus will be helpful or detrimental remains to be seen. While these ads are currently in beta, it might be worth your time to consider how you could use them creatively so you're prepared when they go live.
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Twitter: Edit Button Coming (But You’ll Have to Pay to Get It)
An edit option will be added to Twitter, according to a tweet from the company. Certainly not to everyone. As a test, it's only available for Twitter Blue subscribers.
Why We Care: Whether you use Twitter for personal or professional reasons, you've most likely posted something only to discover a few seconds or minutes later that you made a mistake. Perhaps it was a mistake. Perhaps you overlooked a link. Whatever it was, you had to erase the tweet and start over, which occasionally resulted in a loss of engagement (replies, favorites, retweets). It's inconvenient. If this capability is finally made available to all users, it will be great news for marketers and companies.
Google Business Profiles Add New Recycling Attribute
Google has a new recycling attribute label you may be able to add to your Google Business Profile, the company announced. This attribute can be used to highlight if your business offers recycling services for its customers.
Google said this makes “it easier than ever for people to find nearby recycling points on Search and Maps.”
Why We Care: Any indicator or label you can add to your Google search results can assist boost your total click through rates, resulting in more traffic, customers, and sales for your company. To get those icons and labels in your Google Maps and Google Search local listings, make sure to add all of the required characteristics to your local listing.
Pinterest Prohibits Climate Misinformation in Ads and Content
Pinterest aims to get rid of any climate-related misinformation on its platform. The corporation has warned that any ads or content that breaches its new policy would be removed from its platform.
New community and advertising policies have been implemented. Pinterest's new policy eliminates misinformation and disinformation about climate change. Specifically:
Google Analytics 4 Gains Autosuggest for Faster Report Access
Google Analytics 4 has received a minor but significant update that makes it easier to find the report you're looking for. In GA4, Google added autosuggest to the search box to help you find that report faster.
We support any feature that helps marketers save time. And this functionality should make it easier for marketers to access the information they need faster, as well as unearth reports you didn't realize were available. So give it a shot and check out some of the reports GA4 has to offer.
Twitter for Professionals
Professional Accounts are now available to all Twitter users worldwide. Professional Accounts, which were first made available in October, are now open to "everyone who comes to Twitter to do business."
According to Twitter, businesses, companies, creators, and publishers who move will have access to enhanced profile features, promotional tools, and new capabilities. Converting is completely free.
Twitter's professional account makes a lot of promises.
Why We Care: This should theoretically make Twitter more useful to you as a user, with the emphasis on theoretical for the time being. Your Twitter profile receives a little upgrade. In terms of potentially finding new individuals to follow and tracking specific themes, the Topics to Follow area is perhaps the most interesting element for marketers. But what if that's not enough? To be honest, I'm not impressed. The tweet promotion is a simplified and limited version of Twitter Ads — yet for many non-marketers, this may be enough. "More is coming shortly," Twitter adds. I just wish there was "more now" to be enthusiastic about.
Google Doesn’t Want Your AI-Generated SEO Spam Content
Much of SEO is about weighing risks versus rewards. Google’s stance is if it detects this type of content, you could receive a manual action or be deindexed. That said, AI can help with content creation. But even then, a human layer is needed. Whatever route you go with, always make sure your company or client is comfortable with and aware of any and all risks associated with using AI-generated content.
Some of this information is relevant to your business, and some of it might not be. This is where we can help. We’re able to break down these updates and figure out which ones are most important for you and your business. Contact us for a consultation!
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.