This Week in Digital Marketing - April 15, 2022

We’re a couple weeks into Q2. How are you feeling so far? We’re always keeping an eye out for new trends, updates, and anything else that can help our clients thrive. ​

Twitter Will Let You Leave a Conversation Through “Unmentioning”
Twitter is rolling out a feature to let you leave a conversation on Twitter with what the company calls “Unmentioning.” The company announced this on Twitter saying “we’re experimenting with Unmentioning—a way to help you protect your peace and remove yourself from conversations—available on Web for some of you now.”

Why We Care: On the brand side, it could make sense to remove your brand from a potentially unfavorable topic when your brand has nothing to do with it. From the standpoint of a consumer, there are times when you just do not want to be a part of a dialogue for a variety of reasons, and you now have that option.

3 Search Trends to Know for Mother’s Day 2022
Trend 1: Most popular queries. For the past three years, these have been among the top “Mother’s Day” queries:

• Mother’s Day gifts
  
• Mother’s Day images
  
• Mother’s Day cards handmade
  
• Mother’s Day gift box
  
• Happy Mother’s Day gif
  
• Printable Mother’s Day cards
  
• Mother’s Day rings
  
• Mother’s Day shirts
  
• DIY Mother’s Day gift ideas
  

Trend 2: Gifts. As is typical, flowers, sweets, cards, and jewelry were among the most popular gifts for Mom in 2021. Here’s some data from Microsoft:

• “Flower arrangement” searches spiked 57% year-over-year (YoY).
  
• Greetings cards, flowers and special outings (e.g., meals or restaurant gift cards) were the top three most popular Mother’s Day gifts.
  
• Restaurant-related searches increased 46% YoY the week of Mother’s Day. Microsoft noted this was significantly higher compared to the three years prior to 2021.
  
• Jewelry searches increased 26% YoY the week of Mother’s Day. 
  

Trend 3: Local. The second most clicked gift last year was spas – and more than 20% of mothers surveyed said they would like a spa visit in 2022, Microsoft said.

Spas are an example of this local buying trend. More than half of those polled by Microsoft indicated they planned to shop for Mother's Day at a local store or restaurant. But don't worry: the same folks stated they'll still look for information, bargains, and offers online first.

4 Tips for Successful TikTok Videos from TikTok

1. Go full-screen
   
2. Tell a short story
   
3. Use high-resolution video
   
4. Audio is essential
   

Why We Care: Most brands and companies should no longer overlook TikTok as a social channel. You can't reuse the same creative because this isn't Facebook, LinkedIn, or Instagram. Because TikTok is primarily a video platform, you will need to develop a TikTok marketing strategy. Knowing the fundamentals can assist you in getting started. It's up to you now to make sure that your target audience can locate and interact with your brand's videos.

How to Plan for Problems with Proactive Customer Service
Consumers generally like proactive customer service; according to one InContact study, it has an approval percentage of 87 percent. This has made it extremely popular among marketers, who believe it may help them increase sales and decrease client churn. A poorly performed endeavor, on the other hand, might create significant harm by confusing customers and increasing the number of costly assisted-service calls.

Why We Care: At the end of the day, all businesses sell the same thing: trust. Every interaction with a customer has an effect on this. Unfortunately, trust is earned over time and can be rapidly lost. It is critical to anticipate challenges like these and allocate adequate resources.

9 Roadblocks to SEO Success

1. Not defining campaign goals
   
2. Lack of resources
   
3. Poor patience
   
4. Broad targeting
   
5. Not thinking full-funnel
   
6. Ignoring SERPs
   
7. Bad partnerships
   
8. Disconnection from other marketing channels
   
9. Not enough attribution
   

Pinterest for WooCommerce Extension Turns Products into Shoppable Pins
Regardless of the types of products you offer, the new Pinterest for WooCommerce extension converts all of them into shoppable product Pins. It also changes product details such as pricing and availability automatically.

Your product catalog will appear in Pinterest users' feeds as well as when they search and explore for products after installing the extension.

Digital Marketing Snippets

• Don’t worry about privacy changes, just make sure you’re following the laws.
  
• How to go viral in a positive light: Take a blog post and create a Twitter thread that is basically the blog post.
  
• Optimize your marketing strategy for the lifetime value, rather than the short-term income. In the long term, you’ll make more money overall.
  

Some of this information is relevant to your business, and some of it might not be. This is where we can help. We’re able to break down these updates and figure out which ones are most important for you and your business. Contact us for a consultation!