This Week in Digital Marketing - April 1, 2022

Today is April Fools Day! But don’t worry, we’re not fooling you with any of these updates.

How to Use Google Business Messages to Talk to Your Customers
Businesses must seize every competitive advantage they can get in an era where competition is fiercer than ever. Offering exceptional customer service is one way to set your company apart from the competition.

Putting your customer service email address and phone number on your website, however, is no longer enough. You must be proactive in ensuring that your team is available to clients and potential customers when they require assistance. Offering chat is one of the most effective methods to accomplish this.

Customers expect real-time contact from the firms they do business with, and more individuals prefer to communicate with businesses via online techniques such as chat. They'll move on to the next business they find online if you don't suit their needs.

8 Tips on How to Handle Negative Facebook Comments

1. Reply to the comment
   
2. Hide negative comments
   
3. Delete negative comments
   
4. Limit the commentators
   
5. Wait. Delete. Repost.
   
6. Set up default moderation for your page
   
7. Block the negative commentator from your page
   
8. Hire a third-party moderation service
   

Traffic from Mobile Devices Dropped 9% Last Year
According to a new survey by Contentsquare, desktop isn't going away, and your app isn't going to bring you new clients. According to the research, mobile devices accounted for 58 percent of traffic last year, a 9 percent decrease from the previous year. It was also discovered that repeat users accounted for 92 percent of app traffic.

The report, 2022 Digital Experience Benchmark, analyzed over 100 data points from 46 billion user sessions across 3,870 global websites.

Why We Care: Despite how much time we spend on our mobile devices, the desktop still has a significant impact. That's why, in order to be successful, every digital strategy must be device agnostic. It's also crucial to understand who uses your apps. They must concentrate on rewarding customer loyalty because they do not attract new consumers.

Some of this information is relevant to your business, and some of it might not be. This is where we can help. We’re able to break down these updates and figure out which ones are most important for you and your business. Contact us for a consultation!