Is Twitter Blue for you?

​When the blue check mark was originally introduced to Twitter in 2009 it had the intention to verify authenticity of an account. This was used as a way to tell notable accounts apart from parodies and imposters for free. Now the blue check mark comes with a twist. 

Twitter has launched Twitter Blue. Among many new features, the verification process of Twitter has changed. The blue check mark is no longer only for the notable accounts. For $8-$11 a month any individual can have access to the blue check mark. Organizations will even have access to gold checkmarks for $1,000 a month. However, fee will be waived for the top 10,000 organizations and top 500 advertisers. 

What does this mean? 

Twitter verification is important to digital marketing because it helps  establish credibility and authenticity for individuals and organizations on the platform. 

When an account is verified, it means that Twitter has confirmed that the account belongs to the person or brand it claims to be. This helps to build trust with followers and potential customers.
Changes in Twitter verification, such as updates to the verification process or changes to the types of accounts that are eligible for verification, can impact digital marketing strategies in a number of ways. For example:

1. Increased competition: If Twitter changes the eligibility criteria for verification, it could mean that more accounts become eligible. This could lead to increased competition for verified status, which could impact the overall strategy for building credibility on the platform.
2. Trust: If Twitter makes it easier to verify accounts, it could lead to more accounts being verified. This could help to increase trust among followers and customers, which could have a positive impact on digital marketing efforts. However, a teen was recently able to use AI to generate a fake profile claiming to be a candidate for congress. Twitter recognized this account and verified it. Meanwhile, an actual human candidate was not given a twitter verification. This leads to questions: can you always trust the blue checkmark?
3. Changes in influencer marketing: Verified accounts are often sought after by brands for influencer marketing campaigns. Changes in Twitter verification could impact the availability and cost of verified influencers, which could impact the overall strategy for influencer marketing on the platform. 

Will the change in verification make the blue checkmark less valuable to marketers? How will marketers combat this? These questions are currently up in the air, and we will be monitoring this news for updates, and update our strategies as things come into focus as this new process develops. Overall, changes in Twitter verification are important to digital marketing because they can impact the credibility and authenticity of accounts on the platform, which can in turn impact the success of marketing efforts.

​

Is Twitter Blue for You?