Social media use has been continuing to rise. Do you know where to find your audience on social media?
There are a lot of people who use social media frequently. If so, how many? Billions? The amount is always fluctuating. However, since 2020, there has been a rise of over 300,000 users.
3.96 billion people will be using social media platforms actively in 2022. Compared to the preceding two years, there are around 360 000 more users. Furthermore, researchers predict that by 2025, there will be 4.41 billion users worldwide.
What Percentage of the Population Is on Social Media?
Major social media platforms are used by 82% of the population in the United States. 60% of users globally participate in social media platforms.
What Is Causing Social Media Usage to Increase?
There are a lot of individuals who are active on well-known social networking sites. Furthermore, this is something that is frequently emphasized in significant social media data. What, therefore, is the reason for the rise in new subscribers to digital channels?
According to the Pew Research Center, adults under 30 use social media more than other age groups. Sites like Instagram, Snapchat, and TikTok are examples of them. Social media platforms are ruled by younger folks in a way that no other age group can.
Age plays a significant role in how people use social media. The proliferation of mobile options, however, is a more significant factor in the rise in usage. A social media platform is more available and accessible thanks to mobile devices.
Using apps, you may interact and produce content on the go. The optimization of apps contributed significantly to the rise of social media users. Additionally, people desire to share their life with others online.
Young adults are especially affected by this. In the United States, 84% of social media users are adults between the ages of 18 and 29.
Where does your business stand when it comes to social media? Our team can put together and maintain a custom strategy that provides the results you’re looking for. Contact us for a consultation!
Source: 100+ Statistics & Trends in Social Media (2022)
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.