Your social media marketing plan will change depending on who your target demographic is. Where can you find people from various generations on social media?
The number of monthly active users on various social media platforms is consistent. The 18 to 29 age group makes up the majority of social media users.
TikTok users are significantly younger than other social media users, with 25% being between the ages of 10 and 19. Meanwhile, between the ages of 25 and 34, 60% of LinkedIn users fall. This is largely because the website is professional in character.
Gen Z: 18 to 24 Years Old
The younger user demographic finds social media sites to be the most appealing. Social media usage is dominated by Gen Z. Social media is used daily by this generation. 97% of them use social networks for online shopping, networking, and watching videos.
Here are some more statistics regarding Gen Z's use of social media.
Millennials: 25 to 40 Years Old
Although they don’t make up the majority of TikTok users, millennials continue to rank well on social media sites. Approximately 81% of people ages 30 to 49 claim to be frequent users of social media.
Facebook is the social network of choice for millennials. However, millennials prefer to divide their screen time among many platforms.
This generation is more mature than Gen Z. Their presence is therefore more popular on websites like LinkedIn. They continue to be active Twitter and Instagram users.
Gen X: 41 to 56 Years Old
A large number of marketers have Gen Xers as a target demographic because they make about 30% of the American population. On average, Gen Xers spend 6 hours, 58 minutes a week on social media. Gen X can be a little more difficult to target on social media, but don’t let that fool you. They love social media. The percentage of Gen Xers who use YouTube is close to 90%.
Baby Boomers: 57 to 74 Years Old
Despite not being very active on social media, baby boomers still favor Facebook. They utilize Facebook to the tune of 78% of them.
Baby boomers are the generation with the most secure financial situation, despite social advertising aiming focusing more on the younger generations.
Baby boomers are expected to leave their offspring $68 trillion. They are now the richest generation thanks to the largest transfer ever. Contrary to popular belief, they use social media more frequently. They browse Facebook and Instagram for roughly 48 minutes each day.
This is why it's crucial to comprehend who uses each platform. The audience must be considered when choosing the optimal marketing approach. Depending on who your target audience is, different social media sites are more effective. Additionally, this changes based on the good or service you're promoting.
Do any of these audiences sound familiar for your company? At least one of them should. We can help you target your audience on social media. Contact us for a consultation!
Source: 100+ Statistics & Trends in Social Media (2022)
Summer and her team have years of experience in all realms of marketing. Her favorite is Search Engine Optimization and trying to figure out what Google is up to next.