2022 Key Social Media Statistics

Where does your business stand when it comes to social media? The best place to start is to do some research. You need to understand where your audience is to best target them.

Social media is a part of life today. Every day, billions of people utilize social media networks.

The way the world connects with one another has been replaced by social media. We gain from the way businesses modify material as well.

Every day, adverts are seen by users worldwide. And operating enterprises online is rather typical these days. Consumer behavior is influenced by marketing initiatives.

Social marketing tactics are then used in this situation. You'll notice that a lot of the user-generated content is based on digital marketing techniques.

The social media numbers will change significantly in 2022. Keep in mind that the social media scene is constantly changing. Statistics occasionally offer insightful information. However, it's more crucial to comprehend how the social media market functions.

• There are 3.96 billion active users on social media platforms.
• 60% of users worldwide engage in social media networks.
• Adults between the ages of 18 to 29 comprise about 84% of social media users in the United States.
• 72% of all social media traffic comes from Facebook.
• Over 500 million people use Stories every day.
• 60% of LinkedIn users are between the ages of 25 to 34.
• 79% of the content users post affects what they buy.
• 36% of businesses use Instagram stories to promote their products.
• 98% of Facebook users access the platform through their phones.
• YouTube alone accounts for more than 25% of total worldwide mobile traffic.

Different platforms provide different types of exposure. Consider the scenario where you wish to dominate the fashion industry. You must use Instagram reels to promote your work in order to accomplish this.

The typical user should also think in this manner. Because your perception of material may change if you are aware of the most recent social media statistics.

Social media will continue to exist. Understanding how social media functions is essential to organizing your online connections.

Social networks are advantageous to all Internet users. And doing that will be made easier by the insight you acquire from social media data points.

Where does your business stand when it comes to social media? Our team can put together and maintain a custom strategy that provides the results you’re looking for. Contact us for a consultation!

Source: 100+ Statistics & Trends in Social Media (2022)