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Project Overview

Superior Packaging Company is a national distributor for national freight damage prevention products. SPC’s mission is to empower companies with product protection during transportation. Our mission is to empower them with a custom-made marketing strategy to achieve all of their goals. SPC has been the marketing influence leader within their industry, and we've set the bar high. We’ve been able to reach and convert customers on an international and national level, effectively building those relationships using a combination of marketing tools, including but not limited to SEO, LinkedIn, and Google Ads.

Website

Not only is the SPC website an effective sales tool, but it's also a useful resource for current customers. The site features a breakdown of each product and includes how-to videos for training purposes when trying to assist a customer from across the country.

• Clean and user-friendly design
• All pages optimized for SEO
• Clear and easy navigation
• Main page contact form, making it easier to collect leads
  
• Hub for all things SPC - contact information, social links, additional information about the product manufacturer, etc.

Results

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SEO

As success of this business has grown, so has their marketing strategy. We’ve made adjustments to better fit their changing and growing goals. 

• Accurate product descriptions, making it easier for product pages to rank
• 1-2 blogs per month keep the website ranking for relevant keywords

Results

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 Social Media - LinkedIn

LinkedIn has been an effective tool for growing their audience, and in turn, their sales and revenue.

• Organic LinkedIn posts maintain SPC’s online presence
  
• Boosted LinkedIn posts provide new leads that have successfully turned into new customers
  
• Social sales guidance to the SPC sales team has allowed them to reach out to potential customers on LinkedIn and close sales with those leads
  

Results

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Photography

A picture's worth a thousand words, right? We use photography to capture the quality of the business, the employees, and their products.

• The right image makes a huge difference when trying to connect with customers in a digital space, like a website or social media.
• Knowing the best angles and how to properly frame a photo sets apart the best photos.
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Videograpy

Video is a game-changer for SPC. We worked with them to create instructional videos for many of the products on their website.

• Start to finish video production
• Script writing, filming, custom transitions and graphics, audio recording, and editing made these videos exactly what they needed to be

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Google Ads

This client embraced our innovative ideas, allowing us to target their audience in using the most creative and effective campaigns.

• Lead Generation
• Drive sales​

Results

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Email Marketing

Building a reliable email list can be a difficult task to undertake, but with clear cut campaigns delivering content resulting in high open rates, it becomes a very affordable and successful marketing platform. 

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Brand Collateral

Having quality brand collateral can make or break a marketing strategy.

• Brand alignment across collateral
• Updated digital branding assets
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Results​

• Created vector file for company logo when only a PNG was available
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