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Project Overview

(PROJECT OVERVIEW)

Brand Development

Across the board, we’ve expanded the Lakes Liquor Store brand and implemented strategies to not only meet, but exceed, the vision of the client.

• Expanded the brand to include appropriate digital platforms and ensured consistency across the board.
• Adjusted the Lakes Liquor Store brand to achieve the client’s goals of embracing wine as a priority for the business. Lakes Liquor Store is commonly known and branded as Lakes Liquor and Wine Shop.

Results

• Built brand and business collateral from the ground up
• Expanded online brand presence
• Increased sales of products with higher profit margins

Website

To expand the Lakes Liquor Store online presence, we designed and launched a custom website.

• Clean and user-friendly design
• All pages optimized for SEO
• Clear and easy navigation
  
• Exclusive Wine Society portal with member-only access

Results

• Consistent increase in traffic month over month since launch. 
• Weekly promotions and unique promotions drove foot traffic to stores and increased sales.
• Provided secure zone for Members Only Wine Club and further enhance sales.

Social Media

Social media was one of the first marketing strategies we put into play for this client. It has been an effective tool for growing their audience, and in turn, their sales and revenue.

• Start to finish page set up, and aligning branding across platforms as we expanded their online presence 
• Ongoing management to ensure the right voice is used to communicate with target audience
• Effective campaigns produced to achieve successful results​

Results

• Annual campaign aligned with the NCAA’s March Madness tournament has proven to be wildly successful for increasing sales year-over-year as well as social engagement.
• Consistent quality organic content paired with occasional paid campaigns have caused their Facebook presence to flourish.​

Marketing Strategy

As this business has grown, so has their marketing strategy. We’ve made adjustments to better fit their changing and growing goals. 

• Expanded social media presence
• Utilizing radio advertising during commute times
• Exclusive in-person wine society events

Results

• Increased brand awareness
• Higher sales and revenue
• More local awareness and engagement

Campaigns

This client embraced our innovative ideas, allowing us to target their audience in using the most creative and effective campaigns.

• Social engagement
• Drive sales
• Create a sense of urgency

Results

• Social media campaign generated $20,000 revenue increase versus same month year over year.
• Increase in new customer base.
• Increase in general customer loyalty versus competition.

Photography

Inside and out, quality images on location of Lakes Liquor Store have given us an advantage when promoting this business.

• Located in Bemidji, MN, we’re able to capture beautiful images year-round to show that no matter the weather, Life’s Better at Lakes Liquor!

Videography

Utilizing video gives us a special outlet to connect this client with their customers. We’re able to provide a unique look at the Lakes Liquor & Wine Shop brand, showing the audience another side of the company.

• Promotions
  
• Meeting the Staff
• Special Events

Wine Society Launch

Lakes Liquor Store & Wine Shop’s Wine Society has been a great feature added to their services. It brings wine connoisseurs from all around the community together to enjoy wines they love and try ones they haven’t.

• Wine Society portal created on the Lakes Liquor website for members to easily access information at anytime
• Facebook group created to simplify communications directly to the Wine Society
• Exclusive events boost wine sales from Wine Society members
• Print collateral created to promote the launch of the Wine Society

​Results

• The venture has boosted wine sales by allowing participants to easily sample a variety of new wines at each Wine Society event.
• Widely recognized as providing the best wine selection in the area.

Email Marketing

Building a reliable email list can be a difficult task to undertake, but with clear cut campaigns delivering content resulting in high open rates, it becomes a very affordable and successful marketing platform. 

• Wine Society RSVPs for each gathering 
• ​Exclusive product sales with limited quantities.
• Referral campaigns designed to collect valid customer emails

Results

• 30% higher email open rates compared to similar businesses.
• High attendance for all special events
• Increased customer awareness and sales of email promoted products
• ​Drove Loyalty App Rewards program downloads.

Marketing Platforms

As their business grew, we expanded their marketing platforms. Starting with just Facebook in 2018, we now use more than 5 different platforms to each their audience.

• Social media
• Website
• Loyalty Rewards App (includes Push Notifications & Texting!)
• Email Marketing
• Pointy (Online inventory website to show customers what's in stock!)

Results​

• Provide more points of contact with customers
• Created more conveniences for customers
• Ensure consistent communication to customers