13.69% Avg Increase in Revenue YOY

17.69% Decrease in Abandoned Carts

Avg Email Open Rate Above Industry Standard

Project Overview

The founder of Littlbug Enterprises is the inventor of the patented Littlbug camping stove. This stove has provided next level outdoor experiences for many people, and we've been working to make sure even more people know all the best parts of the Littlbug camp stove. From brand awareness to increasing revenue, we've been working with Littlbug to boost their business on every front.

Search Engine Optimization

We've been maintaining Littlbug's website for a number of years now, and that's included:

• Current website content
• Relevant blog posts
• Website audit
• Utilizing best practices for better search rankings

Results

• The Littlbug blog has added value for current and potential customers with knowledge not just about using the Littlbug products, but also related activities (backpacking, hiking, camping, disaster preparedness, and more).

Social Media

Littlbug's social media presence has greatly expanded in our time working with them. We've utilized a number of channels and methods to build a community and connect with a larger audience.

• Social Platforms: Facebook, Instagram, and Pinterest
• Organic and paid campaigns have allowed us to reach a broader audience.

Results

• Gift a Littl, Get a Littl, Give a Lot was a great campaign that allowed us to not only give back to the customers, but also to organizations that are aligned with the values of Littlbug Enterprises.
• Adding the Littlbug store to Facebook and Instagram has streamlined the shopping process for customers coming from those two platforms.

Videography

Video is such a beneficial part of any marketing strategy. It's typically a very engaging type of content that most audiences enjoy.

• Cooking over the Littlbug stove
• Video ad for The Camping Show
• The Littlbug in action out on the trail

Results

• Video content that we've created to share on Littlbug's social media has created some awesome engagement over the years.
• When approached with the opportunity for a video ad to be played during The Camping Show, we were able to put together a great piece of content to reach a new audience.

Email Marketing

Most often, we use email marketing to share the latest blog post, sales/promotions currently happening, and spread awareness of campaigns we're running.

Content Creation

We've created a variety of Littlbug content over the years. The options have been endless, not to mention, we can never turn down an opportunity to let our creativity flow.

• Videos of cooking over the Littlbug stove, as well as the Littlbug in action with a beautiful back drop (mountains, lakes, etc.).
• Animated email signature with the Littlbug logo
• Graphic design for a variety of print and digital channels.

Campaigns

All the moving parts in a marketing campaign can be a challenge, if you're not familiar with how the pieces move together. We've managed multiple campaigns for Littlbug Enterprises, with much success.

• Gift a Littl, Give a Littl, Get a Lot: Holiday campaign focused on giving back to during the holidays.
• To celebrate the 20th anniversary of the company, we partnered with 2 other local businesses for a successful giveaway. We were able to reach the audience of those businesses as well.
• To boost sales in the anniversary month, we had a drawing for an REI gift card for any purchases made in September.