542% Increase in Facebook Engagement in 1 Month and tripled followers at year end

Experienced 1st year of positive revenue in 2023

Launched Rewards Club Program to increase high level players and revenue.

Project Overview

Legendary Waters is a place to escape ordinary and experience legendary. This translates into their marketing strategy. We're able to drive customers to have a legendary experience at this Bayfield, Wisconsin lakeside resort and casino. This client was in need of high quality graphic design, social media marketing, website management, and creation of other digital and print assets. 

Social Media

After only 1 month of managing social media, Legendary Waters experienced huge increases in customer engagement on Facebook. They continue to see steady increases month over month, which can be difficult to do in the gaming environment. 

• Increased social engagement across the board
• Aligning branding across platforms as we expanded their online presence 
• Ongoing management to ensure the right voice is used to communicate with target audience
• Started Instagram page and grew from ground zero

Results

• Facebook engagement increased exponentially in the first month​
  • ​​Overall: +542%
  • Reactions: +748%
  • Comments: +300%
  • ​Shares: +238%
• Twitter engagement increased by 300% in the first month
• Instagram grew from 0 followers to 400 followers in one month organically, and engagement grew by 86% month over month
  

Brand Development

Rebranding for a casino can be a huge undertaking, but this has proven to be one of Superior Effect Marketing's biggest accomplishments.

• Style Guide created
• Logo design started with concepts and getting feedback from department managers, general managers, and tribal council.
• Aligning the brand image across all marketing collateral

Results

• Logo debut was a 14'x48' billboard on Interstate 35 with a daily traffic count of 21,500
• Expanded online brand presence​

Print Collateral and Traditional Advertising

As the area's largest employer, and a destination in the tri-state region, there are a number critical mediums to have a presence. We've placed ads across these platforms: 

• Visitor Guides
• Maps
• Other Entertainment Venues
• Billboards

Website

Brand new website launched in summer of 2024. Improved user experience, video highlights, area activities and more