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542% Increase in Facebook Engagement in 1 Month |
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Project Overview
Legendary Waters is a place to escape ordinary and experience legendary. This translates into their marketing strategy. We're able to drive customers to have a legendary experience at this Bayfield, Wisconsin lakeside resort and casino. This client was in need of high quality graphic design, social media marketing, website management, and creation of other digital and print assets.
Social Media
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After only 1 month of managing social media, Legendary Waters experienced huge increases in customer engagement on Facebook. They continue to see steady increases month over month, which can be difficult to do in the gaming environment.
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Results
- Facebook engagement increased exponentially in the first month
- Overall: +542%
- Reactions: +748%
- Comments: +300%
- Shares: +238%
- Twitter engagement increased by 300% in the first month
- Instagram grew from 0 followers to 400 followers in one month organically, and engagement grew by 86% month over month
Brand Development
Rebranding for a casino can be a huge undertaking, but this has proven to be one of Superior Effect Marketing's biggest accomplishments.
- Style Guide created
- Logo design started with concepts and getting feedback from department managers, general managers, and tribal council.
- Aligning the brand image across all marketing collateral
Results
- Logo debut was a 14'x48' billboard on Interstate 35 with a daily traffic count of 21,500
- Expanded online brand presence
Print Collateral and Traditional Advertising
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As the area's largest employer, and a destination in the tri-state region, there are a number critical mediums to have a presence. We've placed ads across these platforms:
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Results
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Website - Coming Soon!
In the future, we are looking to build a new website with much improved user experience, clean graphics, intuitive navigation, and highly optimized for all search engines.
