Avg. 430% Increase in Rewards App Sales YOY

Avg. 29% Increase in Total Revenue YOY

Avg. 86% Increase in Facebook Page Likes YOY

Project Overview

Lakes Market is a local, family-owned convenience store located in Bemidji, Minnesota. We’ve been able to take this company to the next level with a creative marketing strategy made just for them. From the beginning, we’ve worked with them to develop their brand, grow their audience, and improve their customer relationships with a variety of connections, including a new rewards app, Waves Express Kitchen, and regular social media contests and giveaways.

Brand Development

Across the board, we’ve expanded the Lakes Market brand and implemented strategies to not only meet, but exceed, the vision of the client.

• Expanded the brand to include appropriate digital platforms and ensured consistency across the board.
• Adjusted the Lakes Market brand to achieve the client’s goals of embracing Waves Express Kitchen as a priority for the business.

Results

• Built brand and business collateral from the ground up
• Expanded online brand presence ​

Website

To expand the Lakes Market online presence, we designed and launched a custom website.

• Clean and user-friendly design
• All pages optimized for SEO
• Clear and easy navigation

Results

• Consistent increase in traffic month over month since launch. 
• Weekly and unique promotions drive foot traffic to the store, leading to increased sales.

Social Media

Social media was one of the first marketing strategies we put into play for this client. It has been an effective tool for growing their audience, and in turn, their sales and revenue.

• Start to finish page set up, and aligning branding across platforms as we expanded their online presence 
• Ongoing management to ensure the right voice is used to communicate with target audience
• Effective campaigns produced to achieve successful results

Results

• ​Consistent quality organic content paired with occasional paid campaigns have caused their Facebook following to grow​

Marketing Strategy

As this business has grown, so has their marketing strategy. We’ve made adjustments to better fit their changing and growing goals. 

• Expanded social media presence
• Utilizing radio advertising during commute times
• Created Lakes Friends & Family Rewards App

Results

• Increased brand awareness
• Higher sales and revenue
• More local awareness and engagement

Photography

Inside and out, quality images on location of Lakes Market have given us an advantage when promoting this business.

• Located in Bemidji, MN, we’re able to capture beautiful images year-round to show that no matter the weather, Life’s Better at Lakes Market!

Videography

Utilizing video gives us a special outlet to connect this client with their customers. We’re able to provide a unique look at the Lakes Market brand, showing the audience another side of the company.

• Promotions
• Meeting the Staff
• Special Events

Jeff is a very hands-on owner and client. We're able to coach him through Facebook Live videos to maintain the brand voice across platforms.

Waves Express Kitchen Brand Development

In 2019, Lakes Market decided to expand their brand to include Waves Express Kitchen.

• Start to finish logo design
• Print & other marketing collateral

​Results

• Waves Express Kitchen provides an additional service to Lakes Market customers. Branding and promoting it well within the Lakes Market marketing strategy has led to great success.​

Marketing Platforms

As their business grew, we expanded their marketing platforms. Starting with just Facebook in 2018, we now use more than 5 different platforms to each their audience.

• Social media
• Website
• Loyalty Rewards App (includes Push Notifications & Texting!)
• Email Marketing
• Pointy (Online inventory website to show customers what's in stock!)

Results​

• Provide more points of contact with customers
• Created more conveniences for customers
• Ensure consistent communication to customers