Search Engine Marketing and Search Engine Optimization can both definitely be described as 'moving targets'. Just as you figure out Google's current algorithm, they go and update a core attribute. Even if your website was initially launched fully optimized, it still needs consistent updates in order to aim for page one placement in search results. At Superior Effect Marketing, we take SEM and SEO seriously devoting daily efforts to stay up to date on all current ranking guidelines so we can keep you, our customer in front of your customers!
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