My Journey to Superior Effect Marketing

My Journey to Superior Effect Marketing
My name is Yash Chhabra, and I'm currently a Junior majoring in Computer Science with a minor in Mathematics at the University of Wisconsin - Superior. Along with academics, I've been an active member of the UWS Men's tennis team. Tennis has been a big part of my life, as I've been playing the sport since I was 12 years old. Sports have always taught me lessons about patience, discipline, staying in the moment, and calmness, and all these values contribute significantly to my personal and professional growth.
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A New Chapter in the United States
My journey in the United States began in Fall 2023 when I came here for the first time to start college. It was my first time traveling to a different country, and I still remember how excited and nervous I was at the same time. I didn't know how things worked here or what to expect from the people around me. Everything—from culture to food to lifestyle—was so different from what I was used to back home. The one thing that stood out to me was how independent people are in the United States; everyone was very self-reliant and confident. That gave me the motivation to pursue the same for myself.

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Developing Skills Through Work and Academics
During my freshman year, I decided to start working while balancing my academics and sports. My first job was an assistant tennis coach, helping my coach train high school kids. This role taught me a lot, including communication, confidence, and responsibility. Coaching young athletes is never easy; you have to be a good leader to earn their respect. This pushed me to be focused, organized, and encouraging so they could look to me when learning new skills. This experience developed overall qualities that I can apply to my academic and professional life.

When I became a Sophomore, I joined the Educational Success Center (ESC) at the University of Wisconsin - Superior as a Math and Computer Science Tutor. This was one of the biggest steps for my professional development, as I tutored more than fifty students, helping them understand difficult concepts and improve in their classes. By working with these students, I learned how to break down hard, complex topics into an easier format to ensure they understood them in the best way possible. This job strengthened my problem-solving abilities, communication, and patience and taught me the importance of these values in any teaching role.

I also worked as a Calculus grader, where I have graded more than 100 students now, which helped me to develop a strong sense of responsibility, fairness, and efficiency. Grading assignments for this class required me to be consistent and fair to each and every student—qualities I definitely want to apply in my professional career.

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Discovering a Passion for Marketing
I also worked as an Ambassador for the ESC, where I helped multiple students with general inquiries. During my time in the Summer, we decided to focus on how to market tutoring more effectively to students. We came up with the idea of showing visuals instead of just speaking, believing people would trust and understand the visuals more clearly. We found that the students who used tutoring services at ESC had an average GPA of 3.29, compared to 2.9 for those who didn't. We presented this information at the SOAR (Student Orientation Advising and Registration), and the response from all the new students was very positive. This experience made me realize the strong feelings I have for marketing. It showed me that marketing is about communication, trust, and confidence—and then combining all those skills to effectively promote your product.

Joining the Superior Effect Marketing Team
During the Summer of 2025, I met Summer, the CEO of Superior Effect Marketing. Our first meeting left a big impression on me. She was super excited, energetic, and passionate about what she was doing. We talked a lot about our personal lives and what marketing means to us. The one thing I liked the most about her was that she was very open to my ideas and active throughout our entire conversation. Another thing was her approach; she knew exactly what she was talking about in order to grow her business through collaboration, creativity, and community. She shared her insights with me about expanding Superior Effect Marketing and what she wanted from me as a web developer.
We talked about my skills as a web developer and how web design could play a potential role in marketing. Websites are usually the first impression a business gives its customers. We discussed how I can bring my technical knowledge to the company and help in any way possible. This conversation made me feel super excited to work with her, as I could see myself applying my technical skills in the real world.

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After our meeting, they also invited me to a dragon boat event, and it was one of the most unique events I've been to. The important thing I learned there was that these events are also a crucial part of our life, as they bring our team together, which can positively affect our results as a business.

My first impression of Summer when I started working was that she is not bossy; she leads her team with a great attitude. She listens to every idea, encourages creativity, and creates a comfortable atmosphere for me to give my opinion. From the very beginning, she made me feel like an active member of the team, and that really helps me to give my best and make our business bigger and better. I have an amazing team with Tony and Emily who always support me in my work and are always there to help me with anything I need. We are like a family who is always there to support each other no matter what.

Every day feels like an opportunity here, where I've been working on my technical skills in real-life projects. My first big project is to redesign the website for Superior Effect Marketing, and this project will help me learn the art of creativity, branding, and marketing. I'm super excited for the launch of our new website very, very soon, and I've been working very hard to make the launch successful!

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