Marketing Trends for 2025 - Level Up Your Strategy

Happy New Year! Now that 2025 is here, we thought it might be a good time to highlight some trending marketing tactics that will be influential over the next year. Even marketing has a “new year, new me” resolution! Keeping up with the newest marketing trends or revitalizing your marketing strategy optimizes your business to your ideal customers.

Google Ads Using More AI 
It’s not a surprise that AI is being used more and more these days. Google’s newest implementation is that there will be more than keywords that drive searches, having more AI creative tools for creators, and enhancing measurement. This change can impact the discovery of a business and their services. Consistent adaptation is going to be key to keeping up with ongoing AI prioritization.
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At Superior Effect Marketing, we take AI into consideration and work with it in our own way.  AI is continually evolving, and we make sure to stay up on the latest trends. This will ensure that we meet the unique AI requirements necessary to boost your business by finding your target audience.

Unique Content v.s. AI
Expanding deeper into AI, search engine results showcase the promoted AI formulated answers before showing real websites. Now this is huge, so maybe read this again. Google will display AI formulated answers before showing real websites. But how will this impact you as a business owner? Simply put, this could cause issues because it makes it easier for users to find general information rather than your business’ information. It is difficult for AI to generate summaries for unique, informational content. Users will find your business when creative measures are taken. For example, putting an interactive map that shows your business location, or posting customer testimonials. 
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Our take: AI is definitely useful, but should not be overutilized. We like to use AI for research and data, and keeping up on trends. However, we don’t want to lose that human touch and creativity, as we generate content using our own ideas and staying on brand.

Short Videos
While it is not a new concept that TikToks and Reels engage the younger audience and generate brand personality, that trend will continue in 2025 (as long as TikTok is not banned in the U.S., right?) Social media algorithms tend to favor short videos, because they have higher viewer retention rates. Engagement may be the most sought-out goal with short videos, but there are other aspects that could be influential to your business. Product features, such as demos or showcases, show your goods to the target audience. Creating trending topics can show brand personality and has the potential to go viral, further increasing engagement and sales. 

​If your business goal was to get a younger audience, short form videos are a great way to get that engagement, and as a bonus, these videos are appealing to millennials and boomers too. A few simple scrolls on the app can give many different ideas and the best part is that it doesn’t require a lot of time. Doing a trending dance with staff members, using a viral sound, or even just doing a short vlog are all examples of short videos you can experiment with in your business.

Interactive Content
As consumers, we like to be a part of the conversation! Creating interactive content allows customers to feel seen and heard, as well as boosts engagement analytics. These discussions foster community, showcasing social proof. Interactive content based on goods and services can create personalized recommendations that promote and create sales.
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Interaction and engagement is crucial for a business to grow. Hearing comments from consumers - whether it is a question, comment, concern, or praise - boosts your business’ account and reaches others. Consider adding a question to the post, creating a poll, or simply making an open forum for feedback and discussion.

Consistency is Key
Social media is a tried and true tool to grow your business and engage with your target audience. However, it needs consistent attention to continue to grow. It doesn't need to be every day, but if you go weeks and months between posts, engagement will dwindle down and it won’t be very effective. And let’s face it, your customers may begin to wonder if you are still in business. Rotating between post content is ideal, as well, to promote different aspects of the business and give a sneak peek into your business culture.
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Our take: every client’s social media presence is unique! Think about the target audience, the content, and how often that content is to be shared. There is no perfect, universal solution on what and when to post - it is tailored to each business and their goals.

Geofencing
​Geofencing is a location-based technology that allows marketers to trigger specific actions or content delivery on mobile devices when users enter or exit a predefined geographic area. Although geofencing might seem a little ‘creepy’, it allows your message to be shown to a highly qualified lead. Imagine an invisible fence around a specific location, like a store, event, or even a competitor's business. When a user with a mobile device enters this "geofence," pre-determined actions can be triggered. When used strategically, geofencing can be a highly effective tool for increasing foot traffic, driving sales, and improving overall ROI for your marketing campaigns.

By leveraging location-based data and delivering targeted messages to the right audience at the right time, businesses can enhance the customer experience, build stronger brand loyalty, and gain a competitive edge.
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Sustainable, Ethical, and Value Initiatives
Transparent commitment of your brand’s values continues to be a great way to create brand engagement and trust. Sustainability and environmental responsibility and social initiatives show the business’ foundation and background that connects with real people. Especially with the younger generations, people love to support businesses who take a stand for what they believe is important.
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An example of this could be your current stances and implementations to limit waste at your business. Whether it be your recycling plan or creating an employee compost bin. Sharing these things, more often than just on Earth Day, will show commitment to the community and as a business.

Voice Search-Friendly
Using Alexa or Siri to search? Most keywords that are traditionally searched are not part of everyday speech. Optimizing voice searches will allow your business to show up in those searches and enhance user experience. For example, having a “FAQs” page can tailor into those speech patterns that may be used more in voice searches.
 
Focus on how things are conversationally said (maybe not traditionally searched), use SEO to find local results of what is being searched and use the data to implement into your website, and create informative, high-quality content that focuses on those questions.   
Blogs
Like it or not, blogs are here to stay in 2025! Incorporating blogs directly into your website gives your site a boost with new and updated keywords that help your SEO as well as nurtures the target audience with business and goods/services information and content. Positioning your business with blogs builds brand reputation with insights of the business culture, news, goods, and more. It also keeps your website active; with blogs being consistently uploaded, it keeps your site relevant and staying up at the top of searches. Most sites do a monthly blog, but weekly is ideal. A quarterly blog is the bare minimum to ensure relevancy.
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We are HUGE champions of blogs, and we encourage ALL of our clients to utilize them in a way that makes sense for their businesses. They are a great way to give a boost to SEO keywords, and they give insight into that business. Blogs can be anything you want them to be, but keeping an idea of how it relates to the business and using words that will show up in a search are key.

Pay Per Click Advertising
In this marketing model, advertisers pay the publisher (Google, for example) when their ads are clicked on. Specific keywords and phrases are used to push the ad to appear during a search. This creates a campaign that is very specific towards the target audience based on the product and/or location. It offers quick results, reaches your targeted demographic, is measurable in success, and is cost effective (if monitored and updated regularly).

In our experience, PPC advertising is a tool that a business of any size with any budget can benefit from. For one, there is flexibility and control. You can make real-time adjustments and variations. Also there is increased brand awareness, which means that a wider audience is met and brand recall.

Brand Collaborations
Small businesses have really begun to thrive in the last few years, especially with an emphasis on community support! As a small business, we love to see people shopping locally and supporting local economies. A great way for a new business (or even a business struggling to find its customer base) to increase foot traffic and sales is to support one another’s businesses! Many times businesses in the same communities have very similar customer bases, but offer different products or services. A collaboration is a great way to expand your reach in the communities you serve! There are many different forms of brand collaboration; from doing a multi-business giveaway, doing a business highlight, or simply reposting each other’s posts on social media. With brand collaborations, there is a shared marketing goal. The benefits include having an expanded reach in audience from the other business, enhanced brand image and awareness, and innovation. 

At Superior Effect Marketing, we support brand collaborations. Not only does it reach other audiences, it is a fun and beneficial way to promote other business owners. With the shared marketing goal, an effective strategy can be produced.

Human Connection 
With the accelerated development of Artificial Intelligence and technology, the need for human interaction is getting more and more critical. These advances make life easier, but consumers still need to feel a human is on the other end of what they are considering (and they are getting pretty good at recognizing when something has been generated with AI). Building genuine connections with potential customers, recurring customers, and your team for the flow of positive associations of the business. Being transparent and authentic shows humanity in a world full of screens. 

Our take: authenticity, empathy, personalization, value and storytelling are all building blocks of an effective business; all of which are derived from humans. Each of these factors improve brand image and reputation. Prioritizing real interactions leads to real results. 

While some of these tactics may not be completely new, they all can be revised and repurposed into improved tactics for your business. Step outside the box, play around with some ideas, and get your business goals moving. Incorporating these tactics will level up your marketing game, keeping your brand growing all throughout the new year. 2025 has a lot to offer, and we hope you and your business have the best year yet.

If your New Year resolution was to up your business marketing game, you have come to the right place! Contact us today to get your New Year marketing strategy into action!

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